by Minter Dial | Oct 12, 2010 | Marketing, Responsibility
Successful branding and marketing is no longer about selling a product at the right price, in the right place with the right advertising and promotions. A brand should express a personality, a sense of meaning, and, sometimes, even a sense of humor. In order...
by Minter Dial | Oct 11, 2010 | Social Media
The brand is, by definition, a quality reference, a specific universe and a vector of values. A brand is recognized for its quality and, in its domain, garners a reputation and expertise, which can lead to taking a position of authority and providing advice. All...
by Minter Dial | Oct 8, 2010 | Marketing
Today, existing on the web is a real business challenge. With the endless flow of information and the multiplication of screens and sources, being visible on the web has become a vital issue : brands must adapt. Some have been able to do so ; however, most do not know...
by Minter Dial | Oct 6, 2010 | Marketing
Here is Calvin & Hobbes (by Bill Waterson) from the Herald Tribune this past Monday (4/10/2010). Not that I frequently read the cartoons, but sometimes I can’t help but read and smile about the mischievous Calvin. Almost as good a bet as reading Fred...
by Minter Dial | Sep 25, 2010 | Branding
A book I wish I had written! “Marketing Lessons from the Grateful Dead” (Amazon). Talk about a book that I wish I had written. As a long time fan of the Dead (“Deadhead”) and a travelling businessman, I feel like my involvement with the Dead...
How do I delete all my photos from Google Photos (in bulk) without deleting my Google account?
