by Minter Dial | Oct 1, 2017 | Digital Transformation, Futureproof, New Tech
In my eyes and in the wake of the disruptive digital force shaping our present and near future, building and nurturing trust and influence with all your stakeholders is one of the very key issues that any executive should put first on his/her strategic agenda. As a...
by Minter Dial | May 21, 2015 | Leadership
There is corporate strategy, then there is brand strategy. There are corporate communications and corporate shareholders; then there are employees and customers. There are corporate values, policies and procedures and then there is innovation, digital and customer...
by Minter Dial | Apr 5, 2015 | Social Media
Minter Dialogue Episode #140 This interview is with Frances Reimers, head of Corporate Visibility at PCI Communications, an integrated marketing agency based in Washington. In this conversation, we talk about the challenges of driving corporate communications in this...
by Minter Dial | Oct 29, 2012 | Minter Dialogue, Podcast
Minter Dialogue #38 This interview is with Alex Luff, Managing Director of Corporate Edge, a branding and communications agency, specialized in B2B, whose mission is to put people at the heart of business communications. Their clients include many big brands such...
by Minter Dial | Oct 9, 2012 | Leadership
The Unwanted Commy In English, “Comms” has long been the abbreviation for communications. In French, the term is “la Comm.” In both cases, the associated meaning is typically reduced to a rather unfortunate, if not pejorative, activity of...