marketing | Minter Dial

3 keys to creating a superior user experience

by Minter Dial | Sep 16, 2014 | Marketing

With the massive proliferation of sites and apps, most will suffer the ignominy of remaining incognito. For some, they may think of themselves as the world’s best kept secret. For others, I would argue, it is just as well! Why? Because so many...

Birthday greetings – social media breakout, bonanza or bozo trip?

by Minter Dial | Aug 27, 2014 | Marketing

Happ-eBirthdayOk, so this year was supposed to be a BIG one for me. I hit the half century. Before you feel a need to send in belated birthday greetings, I insist that the purpose of this birthday post is merely to use it as a bellweather for social media!...

The customer journey – a digital transformation blueprint

by Minter Dial | Aug 20, 2014 | Marketing

When organizations “go digital,” there is often a certain euphoria around the new shiny object. This can take many forms, such as an app, an eCommerce site or a service automation. However, without proper planning and consideration of the customer...

Trust me not marketing. Why some brands continue to lose the plot

by Minter Dial | Jul 24, 2014 | Marketing

Some brands are brought up on a particular style of communication. Type face, Pantone color, size and brand position are all highly regulated across a specific set of formats. Inked in so-called brand charters, these brands insist on a rigidly defined...

Is this digital marketing or delusional marketing?

by Minter Dial | Jul 23, 2014 | Social Media

Marketing teams around the world are pushing the digital agenda. The better among them are scratching their heads about the ROI, how to create an effective integrated campaign and where to find the best talent. The answers are far from easy. Meanwhile, there are many...