by Minter Dial | Oct 7, 2020 | Marketing, Politics
Has the “new normal” become a regular term in your lexicon? At the very least, I seem to keep hearing references to it, whatever normal may be. To wit, in his recent address to the Tory party convention, Boris Johnson emphatically said that we can’t...
by Minter Dial | Jun 28, 2020 | Marketing, Minter Dialogue, Podcast
Minter Dialogue with Diane Young Diane Young, who cofounded with her husband George Young The Drum in 1985, has turned it into a powerful and global media platform, rivalling Adweek and Adage. With a mission statement: Marketing Can Change the World, Diane talks to us...
by Minter Dial | Mar 1, 2020 | Marketing, Minter Dialogue, Podcast
Minter Dialogue with Tom Goodwin Tom Goodwin is head of Futures and Insights at the Publicis Groupe worldwide. He’s the author of Digital Darwinism and is the top influencer on marketing in Linkedin with over 700,000 followers. In this conversation with Tom, we...
by Minter Dial | Feb 5, 2020 | Branding
When brand comes to roost Among the many visible success stories out there, I have been intrigued by the Adore Me business, a members-only women’s intimates ecommerce site. Conceived while he was at Harvard Business School, Morgan Hermand-Waiche decided to take on the...
by Minter Dial | Jan 12, 2020 | Branding, Minter Dialogue, Podcast
Minter Dialogue with David Meerman Scott David Meerman Scott, the man who invented newsjacking, a world renowned author (11 books), speaker and strategist on the key topics of sales, marketing and PR. His books include Real-Time Marketing & PR, a Wall Street...
