by Minter Dial | Oct 28, 2010 | New Tech
One of the most revolutionary marketing tools to come to the surface recently is the beta launch. Essentially, a product is “pre-launched” as a beta version and, as a consequence, errors are to be anticipated and feedback is openly accepted. It is a...
by Minter Dial | Oct 23, 2010 | Branding, Marketing
Transforming your brand into a winning, learning organization This white paper, “The Brand University,” co-written with my ex-colleague and long-time friend, Eric Mellet, was published here by BrandChannel (October 2010). Alternatively, since it is rather...
by Minter Dial | Oct 12, 2010 | Marketing, Responsibility
Successful branding and marketing is no longer about selling a product at the right price, in the right place with the right advertising and promotions. A brand should express a personality, a sense of meaning, and, sometimes, even a sense of humor. In order...
by Minter Dial | Oct 11, 2010 | Social Media
The brand is, by definition, a quality reference, a specific universe and a vector of values. A brand is recognized for its quality and, in its domain, garners a reputation and expertise, which can lead to taking a position of authority and providing advice. All...
by Minter Dial | Oct 8, 2010 | Marketing
Today, existing on the web is a real business challenge. With the endless flow of information and the multiplication of screens and sources, being visible on the web has become a vital issue : brands must adapt. Some have been able to do so ; however, most do not know...
How do I delete all my photos from Google Photos (in bulk) without deleting my Google account?
