by Minter Dial | Oct 7, 2010 | Social Media
To some degree, the very idea of rules is something that is cultural. They say that England (and Anglo-Saxons, in general) is a country governed by rules with laws that the populace tend to break; while France is a country governed by laws with rules that the...
by Minter Dial | Oct 6, 2010 | Marketing
Here is Calvin & Hobbes (by Bill Waterson) from the Herald Tribune this past Monday (4/10/2010). Not that I frequently read the cartoons, but sometimes I can’t help but read and smile about the mischievous Calvin. Almost as good a bet as reading Fred...
by Minter Dial | Oct 5, 2010 | Social Media
In the “old” world, we were in a push environment. The only thing that counted was the product. The battle was for share of shelf space in a confrontation between distributor and brand. And, in on the television, we had (especially in countries like...
by Minter Dial | Sep 25, 2010 | Branding
A book I wish I had written! “Marketing Lessons from the Grateful Dead” (Amazon). Talk about a book that I wish I had written. As a long time fan of the Dead (“Deadhead”) and a travelling businessman, I feel like my involvement with the Dead...
by Minter Dial | Sep 22, 2010 | Social Media
I like U LIKE ME! FOLLOW ME! RECOMMEND ME! SHARE THIS! SUBSCRIBE! These are the new calls to action for digital marketers. Anytime a consumer is online, he or she cannot avoid the virtual solicitations from brands and content creator...