As we go through our days, more and more of our lives is moving onto a digital device or platform. Like the frog in the warming water, we are slowly and inexorably getting sucked into this new world. What we thought might have been Double Dutch to us ten years ago has...
If being “customer centric” is still being bandied about in boardrooms around the world, the reality is that most companies struggle to marry the mindset of “the customer is always right” with the quest for optimal profits. One of the ways to help galvanise an...
In 2010, I wrote for the first time about what it means when Branding Gets Personal. Some companies and cultures prefer to keep what is personal at home and to keep everything at all professional and all business. Evermore, however, I believe that brands need to find...
I recently visited the new Sephora Flash store, located in central Paris. This pilot “concept” store was opened on October 21, 2015. Not to be mixed up with Sephora’s Flash 2-day eCommerce delivery service, the Sephora Flash boutique is much smaller...
Minter Dialogue Episode #119 — This interview is with Odile Roujol, Chief Strategy and Data Officer at Orange France. This is Odile’s second time on the show; last time it was when she was SVP of Brand and Communications at Orange. In this podcast, Odile...
![The Customer Journey – How [Not] To Create The Customer Experience at the new Eurostar Lounge in Gare Du Nord](https://www.minterdial.com/wp-content/uploads/2018/03/Eurostar-at-Paris-Gare-du-Nord-640x480.jpg)
How to tag someone on LinkedIn if their name doesn’t come up?
