by Minter Dial | Nov 1, 2016 | Leadership
C-suite managers are educated, trained and stubbornly married to Return on Investment (ROI). Of course, we have to make sure the business is profitable, but the obsession with profits first has significant downsides. As a result of a focus on ROI, all eyes are...
by Minter Dial | May 27, 2016 | Marketing
Influencer marketing is definitely becoming a more common topic among marketing teams. It’s still early days, though, and many brands are struggling to find their way. Resistance at the senior management level is frequent, especially since the answer to...
by Minter Dial | Jan 25, 2014 | Minter Dialogue, Social Media
Minter Dialogue Episode #87 This interview, recorded on January 22, 2014, is with Rajiv Mehta, fellow INSEAD alum (2005) and CEO of Puma South Asia, based in Bangalore. In this conversation, we focused on two interesting digital activities — including the very...
by Minter Dial | Jul 30, 2012 | Responsibility, Social Media
When talking digital marketing with companies, I tend to come across two general postures: those who are fighting for more funds and more people (to man the keyboards) and those who have been assigned the task of bulking up their digital marketing efforts. Unfunded...
