by Minter Dial | May 27, 2016 | Marketing
Influencer marketing is definitely becoming a more common topic among marketing teams. It’s still early days, though, and many brands are struggling to find their way. Resistance at the senior management level is frequent, especially since the answer to...
by Minter Dial | Sep 9, 2013 | Minter Dialogue, Podcast
Minter Dialogue #73 This interview, recorded on Sept 6, 2013, is with Vincent Ducrey, a repeat guest on my show, although previously on the French version of Minter Dialogue. In this podcast, we talk about the upcoming HUB FORUM 2013, 10-11 October in Paris, which he...
by Minter Dial | Jul 6, 2011 | Social Media
Getting social must be a company-wide projectAs companies scramble to identify or hire community managers, I often wonder about the criteria that are being drawn up. There is still much confusion on the role of the community manager. More...
by Minter Dial | Feb 23, 2011 | Social Media
As we continue to debate the Return on Investment (ROI) in the social media space and the profitability of one’s digital marketing strategy, I am betwixt and between: it is a totally normal question that any respectable business person must ask. the same...
