by Minter Dial | Dec 27, 2015 | Marketing
I always remember being stumped by the question: How do you know what you don’t know? When automation is used to run a brand’s marketing efforts, there is always a temptation to take your eyes of the wheel that is driving those automated activities. Many...
by Minter Dial | Dec 8, 2015 | Business, Meaningfulness
A lot of conferences, books and businesses are talking about disruption. With so much banter, it’s hard to get to the bottom line truth about disruption. On Google, there are now 43.4 million search results for the term, with some massive spikes over the last 10...
by Minter Dial | Dec 8, 2015 | Leadership
Last week, I conducted a survey and received nearly 200 responses. You can see the first post on the topic here, featuring the results across the 13 questions, each of which tackled a specific “digital” situation. For each question, the respondents were...
by Minter Dial | Dec 7, 2015 | Social Media
One of the mantras you are likely to hear in Silicon Valley is that failure is a natural if not necessary accoutrement on a CV. However, for many people in business — especially with a more traditional mindset — failure is scary and not desirable under any...
by Minter Dial | Dec 2, 2015 | Retail
Black Friday and Cyber Monday 2015 have come and gone. If they are cited as two distinct days, de facto, they have almost merged to become at least a long weekend, if not a week-long bonanza. Presumably each brand who participated will now be going over the results...