by Minter Dial | Sep 9, 2021 | Branding, Meaningfulness
Many people have been writing about the serious need these days to have more fun, joy and happiness in their lives and business. This leads me to ask the question: Is fun a value to have as a brand? Call me Scrooge, but I tend to think not. Here’s why. If...
by Minter Dial | Aug 24, 2021 | Leadership, Meaningfulness
Does your company have a stated purpose? Maybe you are thinking about crafting or finding your brand’s purpose aka North Star? If so, before you get started, there are two important questions to ask first: What is the intention behind your wish to find your...
by Minter Dial | Aug 3, 2021 | Leadership, Meaningfulness
What does it mean to be a great boss? In a conversation with my friend, Nicolas, who is CEO of a French SME, we talked about the need to review the name of a CEO* aka the Chief EXECUTIVE Officer. He asked: Is it really about being the EXECUTIVE… i.e. the person...
by Minter Dial | Jul 27, 2021 | Leadership, Meaningfulness
Today, at the top of the strategic imperatives for many companies is the Customer Experience (“CX”). In a survey commissioned by Pegasystems of 5,000 CX practitioners, 92 percent say being customer-centered is a high priority for their...
by Minter Dial | Jun 30, 2021 | Leadership, Meaningfulness, Responsibility, WWII
Buzzwords are a dime a dozen these days, especially when it comes leadership, marketing and to driving business, in general. If you had to list all the words that circulate endlessly on blogs and stream out of experts’ mouths, at the top you probably would start...
by Minter Dial | Jun 25, 2021 | Leadership, Meaningfulness
Purpose is a word with many definitions. Or least with many interpretations. Just think of the chiding parent who says to their child: “Now, Jimmy, did you do that on purpose?” Or the kid who asks, “What’s the purpose of a wasp? Or the chef who...
