In search of sense (not cents) After living through the most expensive Presidential campaign in the history of the world (not just the US), one has to scratch one's head about the state of the democratic process. A whopping $1.057 billion was spent on ad campaigns...
Blog
Scared Of Big Brother? Look Again (Over Your Shoulder) And Smile
Change the World This is sheer pleasure. You must watch this video and share it! So often, in this frightful world, we tend to focus on the negative, the fear, the worries. Surveillance systems and social media are often given the nasty look! Look again! Big...
America: new market research needed!
Too tight to call? According to all the pre-Election media hype and poll results, the presidential elections in the US were "too tight to call" right up until the last minute. Yet, the final score in terms of electoral votes was a gaping 332 (62%) for President...
Why a brand must become personified by its employees
Is Personification Possible? I believe that the chances are very low that this question is foremost on CEO's minds. Yet, I would argue that this is one of the central strategic questions of any serious brand on three levels. Why? The brand must get personalThe brand...
Robin Block – The power of video for the individual and the brand
Minter Dialogue #39 This interview is with Robin Block (@RobinBlock), founder of Red Sky Vision, an award winning production company based in England and specializing in thought leadership films, corporate communications and animations. I met Robin and experienced his...
Why Social Media Goes Wrong
Geo-Loco : More loco than Local I have gradually begun to ween myself off of Foursquare. Gone are the competitive days where I feverishly checked in to see how many points I had won. One of my prouder check-ins was worth 16 points (see right) when I accumulated miles...
How brands need to transform to succeed [video]
Convictions of a brand marketerThis 3"43 film was produced by filmmaker, Robin Block, of Red Sky Vision, in conjunction with Simply Communicate, ahead of a keynote speech I made at the IABC Conference in Paris (22 October 2012). In this film, I talk about my...
The myth of global marketing and what to do about it
As a startup or an SMB, the issues of "centralized" branding and global marketing are not even on the radar. But, as companies get bigger, the natural tendency is to centralize the global marketing function. Whether it is L'Oreal, Procter & Gamble, Chanel,...
Is it true that the best brands are technology companies or have technology inside?
Institute CSA & Havas Media Brand Study in France In a newly released annual survey from France -- created by the Institute CSA on behalf of Havas Media -- that identifies the top brands present in the lives of the French, there were a number of major shifts,...
Interview with @AlexLuff – Putting people into communications at Corporate Edge
Minter Dialogue #38 This interview is with Alex Luff, Managing Director of Corporate Edge, a branding and communications agency, specialized in B2B, whose mission is to put people at the heart of business communications. Their clients include many big brands such...
To Book Minter!
I’m Minter Dial and I serve my clients by elevating the debate and energy, telling powerful stories and connecting people and ideas. My mission to insert more meaningfulness into our lives and at work. I relish being an engaging professional speaker on leadership, transformation and branding. I’m known for being someone who walks the talk and delivers on or above expectations. I’m the author of four award-winning books, including the second edition of my award-winning book, Heartificial Empathy (April 2023, available in English and French), You Lead published by Kogan Page that won the Business Book Award 2022, and Futureproof (FT-Press/Pearson) that won the Business Book Award 2018. I’m also the producer of the award-winning WWII book and documentary film The Last Ring Home.
My last major published project was Dialogos, Fostering More Meaningful Conversations that was published weekly via Substack, over 79 weeks. I am currently working on a new book, The Avatar Trap.
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