Every two years I like to put out my predictions of business trends -- with a heavy marketing bias -- for the upcoming year. Reviewing those I made for 2012 and 2014 and now looking at the predictions for 2016, there are some new and exciting...
Blog
Why customer service is the new marketing!
Some brands have a nasty habit of considering customer service as only a necessary evil. For such brands, it is a headache and cost center that is better outsourced whenever possible. Instead of shutting up and going away, in this internet-enabled world, customer...
Massimo Fubini, CEO of ContactLab, using data to drive direct marketing (MDE178)
Minter Dialogue Episode #178 This interview is with Massimo Fubini, CEO and founder of ContactLab, an Italian provider of digital marketing services with offices in five cities across Europe. Having evolved from email marketing services, ContactLab is now at...
Nothing Personal, It’s Business — Why This Is A Dangerous Phrase
Have you ever heard the phrase: Nothing personal, it's business" The hairs on the back of my neck bristle at the thought. This type of pre-emptive sentence is a barely veiled attempt to temper the blow. It typically accompanies a severe and/or harshly delivered...
SmartWatch – Fad, Fashion or Forever? Watching the Digital Transformation of the Watch Industry
The list of smartwatches just keeps getting longer. It is now to the point where it seems likely to have gone from gadget status to a bona fide candidate for wrist space. According to industry estimates, over 28 million units will ship in 2015. The top brands vying...
Insights from Nick Wheeler, Owner and Chairman of Charles Tyrwhitt (MDE177)
Minter Dialogue Episode #177 This interview is with Nick Wheeler, founder, owner and Chairman of Charles Tyrwhitt (pronounced Tirrit), the privately held men’s fashion brand, based in London. The story of Charles Tyrwhitt is loaded with great lessons learned...
The Battle Of The Beauty Portal
In the beauty business -- just as in any FMCG sector, be it food, fashion, household care or appliances -- there is a handful of multinational conglomerates that each own a whole corpus of brands, most of which compete with one another. To the extent a conglomerate...
Branding Gets Impersonal – Happy New Year Wishes by A.Person
It seems that the new year is as good a reason to send out an email to one's database. It's always interesting to see how and to what extent brands try to use such "obvious" occasions to generate sales. Some brands are more blatant or lazier than others. [bctt...
Marketing Automation Mistakes — When It Goes Awry And Lessons Learned
I always remember being stumped by the question: How do you know what you don't know? When automation is used to run a brand's marketing efforts, there is always a temptation to take your eyes of the wheel that is driving those automated activities. [bctt tweet="Many...
The Maddening Truth About Disruption
A lot of conferences, books and businesses are talking about disruption. With so much banter, it's hard to get to the bottom line truth about disruption. On Google, there are now 43.4 million search results for the term, with some massive spikes over the last 10...
To Book Minter!
I’m Minter Dial and I serve my clients by elevating the debate and energy, telling powerful stories and connecting people and ideas. My mission to insert more meaningfulness into our lives and at work. I relish being an engaging professional speaker on leadership, transformation and branding. I’m known for being someone who walks the talk and delivers on or above expectations. I’m the author of four award-winning books, including the second edition of my award-winning book, Heartificial Empathy (April 2023, available in English and French), You Lead published by Kogan Page that won the Business Book Award 2022, and Futureproof (FT-Press/Pearson) that won the Business Book Award 2018. I’m also the producer of the award-winning WWII book and documentary film The Last Ring Home.
My new project is Dialogos, Fostering More Meaningful Conversations that is being published weekly via Substack, which will be converted into a book end of 2023.
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