I always remember being stumped by the question: How do you know what you don't know? When automation is used to run a brand's marketing efforts, there is always a temptation to take your eyes of the wheel that is driving those automated activities. [bctt tweet="Many...
Blog
The Maddening Truth About Disruption
A lot of conferences, books and businesses are talking about disruption. With so much banter, it's hard to get to the bottom line truth about disruption. On Google, there are now 43.4 million search results for the term, with some massive spikes over the last 10...
Digital Etiquette – The Survey Says…
Last week, I conducted a survey and received nearly 200 responses. You can see the first post on the topic here, featuring the results across the 13 questions, each of which tackled a specific "digital" situation. For each question, the respondents were asked to rate...
When Is A Mistake Allowed? Managing The Right To Err
One of the mantras you are likely to hear in Silicon Valley is that failure is a natural if not necessary accoutrement on a CV. However, for many people in business -- especially with a more traditional mindset -- failure is scary and not desirable under any...
Black Friday Sales – 8 Urgent Lessons For Brands and Retailers
Black Friday and Cyber Monday 2015 have come and gone. If they are cited as two distinct days, de facto, they have almost merged to become at least a long weekend, if not a week-long bonanza. Presumably each brand who participated will now be going over the results...
Digital Manners – Stemming the Tide of Poor Habits and Etiquette
It's true that my peers and I (as well as plenty of those that followed) went to school with any more than (at best) access to a computer. So how is society to self-educate? With parents that haven't been trained, we are supposed to be setting the course. But, it is...
Three Key Words for Leaders via Debra Jarvis: Comfort – Clarify – Confront
I wrote a first post, inspired by this Ted Talk given by Debra Jarvis, a chaplain, about the importance of defining your meaning and claiming your experience. In this post, I tackle a second message that resonated with me in her speech; one that pertains to...
Claim Your Brand Experience – Inspired by Debra Jarvis
Not all TED Talks are breathtaking or inspirational. But, like anything you come across, if you stay open, bigger messages and thoughts may arise. This happened to me listening to a TED Talk given by a female chaplain, Debra Jarvis in 2014. I really got to thinking...
How Russ Shaw promotes London as a tech hub at Tech London Advocates (MDE176)
Minter Dialogue Episode #176 This interview is with Russ Shaw, serial entrepreneur, angel investor and founder of the Tech London Advocates, which is a community of over 2,300 volunteers keen to promote London as a thriving center for tech and...
Branding Gets Personal – Why We All Need To Get More Personal
In 2010, I wrote for the first time about what it means when Branding Gets Personal. Some companies and cultures prefer to keep what is personal at home and to keep everything at all professional and all business. Evermore, however, I believe that brands need to find...

To Book Minter!
I’m Minter Dial and I serve my clients by elevating the debate and energy, telling powerful stories and connecting people and ideas. My mission to insert more meaningfulness into our lives and at work. I relish being an engaging professional speaker on leadership, transformation and branding. I’m known for being someone who walks the talk and delivers on or above expectations. I’m the author of four award-winning books, including the second edition of my award-winning book, Heartificial Empathy (April 2023, available in English and French), You Lead published by Kogan Page that won the Business Book Award 2022, and Futureproof (FT-Press/Pearson) that won the Business Book Award 2018. I’m also the producer of the award-winning WWII book and documentary film The Last Ring Home.
My new project is Dialogos, Fostering More Meaningful Conversations that is being published weekly via Substack, which will be converted into a book end of 2023.