I have heard many an HR executive fret about how to make the company's eLearning platform more effective. One of the key issues is figuring out to embed the habit of learning online into the organization. There are a number of obstacles that keep coming up, such as: A...
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Digital Marketing at a Luxury Brand – With De Grisogono’s Violetta Gruosi, Social Media Manager (MDE166)
Minter Dialogue Episode #166 This interview is with Violetta Gruosi, Social Media Manager at De Grisogono, the luxury jewelry company, headquartered in Geneva, Switzerland, and founded by Fawaz Gruosi. In this podcast, we discuss the novel approach De Grisogono has...
Safe Search And Private Browsing – 15 Services For Your Internet Privacy
It is clear that the vast majority of people are using the Internet and their digital tools and devices without really knowing the full consequences. In a piece I wrote over the Summer entitled Internet Privacy, I categorized the different profiles with regard to...
Can A Niche Brand Really Stay Indie Once It Is Acquired?
There are a number of industries where the big titans seem to prefer buying up small niche brands rather than grow their own. If the internal innovation isn’t sufficient and the organic growth is not enough, the natural option quickly becomes external acquisition....
Digital Presence Management – A New Service For Driving Your Retail with Jeff Rohrs, CMO Yext (MDE165)
Minter Dialogue Episode #165 This interview is with Jeff Rohrs, CMO of Yext, the leader in Digital Presence Management (DPM). It’s an extremely interesting space for any business with a physical presence, linking the store with the internet and smartphone. In this...
How to Make Great Email Campaigns for a Luxury Brand?
If the email is the stalwart workhorse of digital marketing, it can be a tricky channel for a luxury brand. How to make great email campaigns that are effective, valuable and desirable in a luxurious manner? I am on the email list of a host of 'luxury' brands,...
How to Navigate Digital Transformation in 3 Key Steps
Having accompanied a number of senior executives in setting and driving the digital transformation agenda, it strikes me that many people continue to take it from the wrong point of view. Just like BIG DATA is anything and nothing, can be powerful or ineffective, can...
Ad and Marketing Effectiveness via Del Levin at Nielsen (MDE164)
Minter Dialogue Episode #164 This interview is with Del Levin, head of the Marketing Effectiveness practice for Nielsen China, based in Shanghai. With a blue chip background in marketing at Colgate and as an American who speaks Chinese, Del is in a unique position to...
BlaBlaCar – Why It’s the Poster Child of the Sharing Economy
BlaBlaCar , which is a service that connects drivers and people prepared to pay to share the ride, has just received a $200 million VC injection which puts them at a $1.6B valuation (via VentureBeat). As such, it has become the top French start-up success story and is...
How To Build a Tribe – How Loyal Are You To Your Customers?
Listening to a McKinsey podcast (Hi_Tech_Podcast) entitled "Redefining the marketing landscape" and featuring Dave Edelman, I was aroused by the phrase that brands should think about being loyal to their customers as opposed to the other way around. In other words,...
To Book Minter!
I’m Minter Dial and I serve my clients by elevating the debate and energy, telling powerful stories and connecting people and ideas. My mission to insert more meaningfulness into our lives and at work. I relish being an engaging professional speaker on leadership, transformation and branding. I’m known for being someone who walks the talk and delivers on or above expectations. I’m the author of four award-winning books, including the second edition of my award-winning book, Heartificial Empathy (April 2023, available in English and French), You Lead published by Kogan Page that won the Business Book Award 2022, and Futureproof (FT-Press/Pearson) that won the Business Book Award 2018. I’m also the producer of the award-winning WWII book and documentary film The Last Ring Home.
My new project is Dialogos, Fostering More Meaningful Conversations that is being published weekly via Substack, which will be converted into a book end of 2023.
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