by Minter Dial | Jan 23, 2012 | Branding
Brand Marketing: To be or not 2B Emotional or Rational This might very well seem like a somewhat existential question: should a brand be fun or functional? Should the product message be emotional or rational? It is very much like the question, should a...
by Minter Dial | Jan 11, 2012 | Mobile
Telling stories There are stories (lies) and there are stories (that move). Great storytelling is about communicating the story in a way that draws you in, makes an emotional connection. A telling story is one where the audience leaves itching to do...
by Minter Dial | Jan 9, 2012 | Minter Dialogue, Podcast
There is an autosave of this post that is more recent than the version below. MDE19: Turning insights into dollars & cents Kathleen Carroll is President and Chief Branding Strategist at The Branding Clinic, which has the stated mission “to...
by Minter Dial | Dec 31, 2011 | New Tech
Bringing value added innovation to your digital marketing With over 500,000 applications now available for your iPhone and iPad alone, it is easy for apps to get lost, forgotten or discarded. According to the recent TechCrunch App-ocalypse article, the average iPhone...
by Minter Dial | Dec 28, 2011 | Social Media
You are your ( social ) network The case of Noah Kravitz has hit front page and, rightly so. If you haven’t heard about it, you should read this article in the New York Times. In short, Noah Kravitz is being sued for damages — to the tune...
How do I delete all my photos from Google Photos (in bulk) without deleting my Google account?
