by Minter Dial | Aug 15, 2010 | Branding
Getting down and personal with your clients and employees is surprisingly foreign for many companies; yet, I maintain that it is going to be an increasingly important element of success for marketers in the future. In this post, I want to lay down another anchor for...
by Minter Dial | Aug 12, 2010 | Marketing
I bookmarked this article (kindly forwarded to me by Jóhann) from the Wall Street Journal, entitled “Wash Away Bad Hair Days.” The article is about P&G’s efforts to recapture consumers who, over the most recent hard times, have cut...
by Minter Dial | Jul 25, 2010 | Social Media
Have you not heard of Johnnie Boden? Talk about turning your life into a brand! I am impressed with the UK clothing retailer Boden (not to be mixed up with Boden, the store fixtures retailer). Johnnie Boden, a failed banker-turned-teacher, launched a...
by Minter Dial | Jun 12, 2010 | Marketing, Travel
An out of town friend of mine recently told me about this very different kind of boutique hotel in Paris, called Mama Shelter. Isn’t it funny how, sometimes, it takes a tourist to tell you about your own city. First of all, Mama Shelter is a breakthrough name...
by Minter Dial | May 28, 2010 | Branding, Social Media
“Branding gets personal” is the tagline behind the Myndset (now Mydial). A few people have asked why do I use this tagline? I would like to use this post to discuss, at least partially, why it is so important for me. Being Client Centred. The starting...
