by Minter Dial | May 22, 2016 | Minter Dialogue, Podcast
Minter Dialogue with Margaret Molloy This interview is with Margaret Molloy, CMO and Head of Business Development at Siegel+Gale, a premier global strategic branding firm, part of the Omnicom Group. Margaret is a regular on lists of the most influential and most savvy...
by Minter Dial | Apr 26, 2016 | Leadership, Meaningfulness
I have long been hammering on about why businesses with purpose — with a more profound why — will tend to win out over the long-term versus those without. To have a well-defined and broadly shared purpose is about having a strong north for your brand....
by Minter Dial | Mar 2, 2016 | Leadership, Meaningfulness
These are interesting days, any way you cut it. Whether it’s the latest new tech innovations, magnificent astronomical discoveries, an ever-present terrorist threat, looming election fever in multiple countries or the fear of a financial bubble...
by Minter Dial | Nov 16, 2015 | Meaningfulness, Politics
I think it is finally dawning on all of us that we are living in a radical new era. It seems that little by little, methodically interspersed with several months and country by country, we find a new date to mark on the calendar as a day of memorial, of grief and of...
by Minter Dial | Jun 9, 2015 | Marketing, Meaningfulness
Branding is everyone’s responsibility When I am talking about branding with smaller company (SMB) leaders, I often find the interest level in their own brand to be, at best, primitive. I hear statements such as: Branding is not relevant for my size of business;I...
