by Minter Dial | Apr 22, 2012 | Social Media
Getting “social” is not — or should no longer be — new news for any self-respecting marketing team. These days, social media is pretty much an ongoing topic at any company café or water cooler, even if the absolute marketing dollars remain...
by Minter Dial | Apr 18, 2012 | Marketing
“Out with the old. In with the new.” From the silent film The Artist, this line was “spoken” by the character, Peppy Miller (played by Bérénice Bejo), as she was PRing her new film, “The Beauty Spot,” all...
by Minter Dial | Apr 14, 2012 | Minter Dialogue, Podcast
Minter Dialogue #29 This interview is with Joe Jaffe. Joe is the author of three books, including the groundbreaker, “Life after the 30 second spot” (which, when it came out in 2005, I used to pass around to all the top executives to persuade them about...
by Minter Dial | Apr 13, 2012 | Social Media
The number of eyebrows raised by the $1 billion price tag paid by Facebook for Instagram is perhaps as much a surprise as the price itself. The common refrain is “What on earth are Facebook thinking, paying so much for a tiny company without any revenues {or...
by Minter Dial | Apr 11, 2012 | Social Media
Whose tweet is it, anyway?In December 2011, I wrote up the saga about Noah Kravitz (see the original post ”Social Media Ownership” here) and the issue of who owns your social media profile while you are working for and/or representing a company or...