by Minter Dial | Apr 24, 2012 | Social Media
Why we need two browsers on every computer This is a post especially for those of you who have two accounts on any social media platform, but it actually applies to anytime you have two different accounts on the same service. Here are examples of cases why...
by Minter Dial | Apr 22, 2012 | Social Media
Getting “social” is not — or should no longer be — new news for any self-respecting marketing team. These days, social media is pretty much an ongoing topic at any company café or water cooler, even if the absolute marketing dollars remain...
by Minter Dial | Apr 13, 2012 | Social Media
The number of eyebrows raised by the $1 billion price tag paid by Facebook for Instagram is perhaps as much a surprise as the price itself. The common refrain is “What on earth are Facebook thinking, paying so much for a tiny company without any revenues {or...
by Minter Dial | Apr 11, 2012 | Social Media
Whose tweet is it, anyway?In December 2011, I wrote up the saga about Noah Kravitz (see the original post ”Social Media Ownership” here) and the issue of who owns your social media profile while you are working for and/or representing a company or...
by Minter Dial | Apr 8, 2012 | Social Media
As brands get hip to social media, I have seen a few organizations take the inevitable shortcuts. These shortcuts can include outsourcing community management (at a more radical level), ignoring the weekend, moderating unwanted comments, or simply not engaging...
by Minter Dial | Mar 21, 2012 | Social Media
I attended the Netexplo 2012 Forum last week at the UNESCO (in Paris). It was a great event, honoring ten laureates for some exceptional projects (ProPublica, Word Lens, Blindspot…). We also heard from three international speakers, Rishi Khiani (CEO Times...