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Sex, Social and Soap – A new episode for P&G

by | Jan 23, 2011 |

For all you guys out there, you should take a look at the new ManoftheHouse site, launched by Procter & Gamble (P&G) mid-2010. It is a novel initiative, clearly intending to take Procter into a new direction with a new editorial voice. The challenge for Procter will be to carve out a standalone position in that it’s between the conversation already happening on Facebook and the racier content on askmen or Axe.

Are We Obsessed With Facebook?

by | Jan 22, 2011 |

Are you, like many people addicted or obsessed with Facebook? The statistic I like the most about people's online activity is: "57% of people talk to people more online than they do in real life" ...and I tend to believe that Facebook enables a different...

Rorschach Test on Streets of Paris

by | Jan 18, 2011 |

I stopped to take this photograph of the pavement on a street in the 8th arrondissement in Paris today.  It seemed like a vivid rorschach test to me.  What do you see in it?  Let me know if the vision is the same for you  (and what does it say about me, then)?

CRM ought to mean Conversation that’s Relevant and Meaningful

by | Jan 14, 2011 |

Sometimes, I get the feeling that Customer Relationship Management or “CRM,” is about as badly understood a concept as marketing itself. What I studied in business school in terms of marketing was a far cry from the marketing that I practiced in my early days. CRM, which could be rebaptized Conversations that are Relevant & Meaningful, are vital for brands. Here’s why!

Quora – The new social phenomenon for 1Q 2011!

by | Jan 10, 2011 |

While it may not be the newest kid on the block, Quora is definitely “on fire.” Founded by Adam D’Angelo and Charlie Cheever in June 2009, Quora was first launched in private beta in January 2010. I signed up only recently, but judging by the numbers of people connecting with me (4-5 per day), there is evidently a virtual tsunami taking place. If you have not tried it yet, please do so.

Foursquare – how square are they?

by | Jan 9, 2011 |

Foursquare - Too square? After a week of heavy usage, I have come to find Foursquare a bit too square.  Here is the story. Over the last year, I became quite a fan of Foursquare (an application that provides you & your friends new ways of exploring your city...

Should Brand Marketers be Benevolent Dictators?

by | Jan 7, 2011 |

Marketers' first ailment: Not invented here Every generation tends to think that their own era is special. The "not invented here" mindset applied to a time span... Perhaps it should read: "not invented now" or "never seen before." Certainly, every period has its...

To Book Minter!

I’m Minter Dial and I serve my clients by elevating the debate and energy, telling powerful stories and connecting people and ideas. My mission to insert more meaningfulness into our lives and at work. I relish being an engaging professional speaker on leadership, transformation and branding. I’m known for being someone who walks the talk and delivers on or above expectations. I’m the author of four award-winning books, including the second edition of my award-winning book, Heartificial Empathy (April 2023, available in English and French), You Lead published by Kogan Page that won the Business Book Award 2022, and Futureproof (FT-Press/Pearson) that won the Business Book Award 2018. I’m also the producer of the award-winning WWII book and documentary film The Last Ring Home.

My last major published project was Dialogos, Fostering More Meaningful Conversations that was published weekly via Substack, over 79 weeks. I am currently working on a new book, The Avatar Trap.  

Click here to inquire about booking Minter!

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