Once I lay into my vision of what real branding is -- and what needs to happen in today's internet-enabled world with the new generation of customers -- I have often been asked whether it's actually worth developing a meaningful brand? As a result, I thought I...
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The world of news editors – recap from Global Editors Network Summit 2015 #GENSummit
I had the chance to attend the Global Editors Network Summit (2015), held in Barcelona. Founded and run by Bertrand Pecquerie, the GEN is now in its 5th edition and goes from strength to strength. [Full Disclosure: I also emceed the GEN Data Journalism Awards (DJA) --...
Itw with Annabel Kilner, the story behind Made.com, the online furniture retailer (MDE151)
Minter Dialogue Episode #151 This interview is with Annabel Kilner, head of Made.com UK, an online furniture retailer, which was created by Ning Li, Julien Callede, Chloe Macintosh and Lastminute.com founder Brent Hoberman in 2010. Having previously...
Brand Content: Turning “It’s interesting to “That’s stimulating content”
After someone asks you “What do you think?”, have you ever caught yourself saying, “Yes, um, it’s interesting.” It’s one of those nonsense statements, especially without any qualification. Like when you are in a museum and you...
Learning Curve – How’s your pace of learning?
Whether it is the effects of Moore's Law or just the human urge to progress, the pace of change has accelerated and is leaving a lot of people in the dust. The major problem lies in the mindsets of the senior managers whose careers were built on other paradigms...
Maslow’s pyramid of needs… as expressed by this photographer in Syria
I listened yesterday to a Western photographer, whose name has been kept secret out of concern for his safety and who has been working in the government-controlled part of Deir ez-Zor, Syria, give an interview on the BBC. In the ten-minute interview, the photographer...
Listening to mobiles in retail: interview with Guillaume de La Tour, Bluefox founder and CEO (MDE150)
Minter Dialogue Episode #150 This interview is with Guillaume de La Tour, a serial entrepreneur based in Silicone Valley, who is founder and CEO of Bluefox, a disruptive startup that detects phones in order to convert traffic information into useful data and...
CAVEAT EMPTOR: When the value-added marketing is not evident!
At its core, branding is about adding value into one's offer. It is both an art and a science. The science is typically applied to innovation in the form of Research & Development, the excellence in the product and the veracity of the claims. But, there...
Significant bakeries – How to turn your SMB into a significant enterprise
Branding is everyone's responsibility When I am talking about branding with smaller company (SMB) leaders, I often find the interest level in their own brand to be, at best, primitive. I hear statements such as: Branding is not relevant for my size of business;I have...
Three things you don’t know about Iceland
Having just spent a few days Iceland, I have reaffirmed the fantastic advantage of travelling to a country to open your mind. With no more than 24 hours on Iceland's sunny (if cold) shores, I discovered three things I didn't imagine about Iceland. Arriving just after...
To Book Minter!
I’m Minter Dial and I serve my clients by elevating the debate and energy, telling powerful stories and connecting people and ideas. My mission to insert more meaningfulness into our lives and at work. I relish being an engaging professional speaker on leadership, transformation and branding. I’m known for being someone who walks the talk and delivers on or above expectations. I’m the author of four award-winning books, including the second edition of my award-winning book, Heartificial Empathy (April 2023, available in English and French), You Lead published by Kogan Page that won the Business Book Award 2022, and Futureproof (FT-Press/Pearson) that won the Business Book Award 2018. I’m also the producer of the award-winning WWII book and documentary film The Last Ring Home.
My new project is Dialogos, Fostering More Meaningful Conversations that is being published weekly via Substack, which will be converted into a book end of 2023.
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