Minter Dialogue Episode #149 This interview is with Maya Mikhailov, CMO and co-founder of GP Shopper, a mobile integrated platform for retailers and brands. Based out of NY and Chicago, GP Shopper works with companies such as Best Buy, Estee Lauder, Ulta and...
Blog
Three biggest sources of positive energy
In this fast-paced world we are now all living in, one of the biggest things I see missing in people's eyes is POSITIVE ENERGY. Too many people just seem to be running on thin air. Whether they are overtaxed by work, personal family life or an overdose of...
Here’s A Gift You Don’t Want To Receive. @british_airways’ Most Unimpressive Error
British Airways, which as many of you might have followed is NOT on my favorite airline list (see here for how they handled my downgrade), is at it again. Two people in my network wrote me to tell me how they received this 'error' message. Anyone else out there...
Significance 1-2-3 — Evaluating meaningfulness and the true significance of your enterprise
"Oh yes, that's super important," this product marketer said to me, referring to the position of the bottle of shampoo on the shelf. Hum, I thought to myself. How important is important? As more and more brands work to connect with their customers and employees, there...
Michel Koch – bringing digital to bear in the retail world (MDE148)
Minter Dialogue Episode #148 This interview is with Michel Koch, who has a deep and varied experience in digital transformation on the inside. Michel has worked as Cross-Channel Director at Camaieu, ran International Multichannel trading at M&S and most recently...
Dear Apple, This is what your Apple Watch needs…
Dear Apple, I have been using my Apple Watch, for about a month now and have concluded the following: The Apple Watch will live and die by the quality of the apps (and upgrades)." {♺ Tweet this!} As a result, I implore you to check out the best...
Feedback loop – How and why companies can raise their game
The larger brick & mortar companies that are transforming into the digital era typically have their hands very full. It is a tricky path to weave, maintaining the current business flow, while fundamentally changing the longer-term mindset. The...
Itw with @TamaraMcCleary, Ms Relationshift – building relationships and evolving cultures (MDE147)
Minter Dialogue Episode #147 This interview is with Tamara McCleary, Ms RelationShift, who is an expert in relationships and organizational culture. An internationally recognized speaker and author, Tamara is ranked in the Top 1% of global Social Media Influencers. In...
Living the brand within a corporation
There is corporate strategy, then there is brand strategy. There are corporate communications and corporate shareholders; then there are employees and customers. There are corporate values, policies and procedures and then there is innovation, digital and customer...
From value extraction to value exchange – the new marketing mindset
Most of the corporate finance and marketing courses that I followed in business school back in 1992-3 talked about the need to extract value from one's activities. It is a founding principle of great branding that says that marketing is the art of adding value. Do a...
To Book Minter!
I’m Minter Dial and I serve my clients by elevating the debate and energy, telling powerful stories and connecting people and ideas. My mission to insert more meaningfulness into our lives and at work. I relish being an engaging professional speaker on leadership, transformation and branding. I’m known for being someone who walks the talk and delivers on or above expectations. I’m the author of four award-winning books, including the second edition of my award-winning book, Heartificial Empathy (April 2023, available in English and French), You Lead published by Kogan Page that won the Business Book Award 2022, and Futureproof (FT-Press/Pearson) that won the Business Book Award 2018. I’m also the producer of the award-winning WWII book and documentary film The Last Ring Home.
My new project is Dialogos, Fostering More Meaningful Conversations that is being published weekly via Substack, which will be converted into a book end of 2023.
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