Minter Dial

Why Brands Must Get Down And Personal – The World According To Apple

by Minter Dial | Aug 15, 2010 | Branding

Getting down and personal with your clients and employees is surprisingly foreign for many companies; yet, I maintain that it is going to be an increasingly important element of success for marketers in the future. With the regrouped Apple IOS (i-operating system), customers will be able to swing seamlessly from one product to another. Presumably, the same will be true of other platforms, too. This post discusses how will marketers need to evolve to keep up with these new mobile consumers with interlinked computers, phones and gadgets.

Startup Insights From The Grateful Dead

by Minter Dial | Aug 14, 2010 | Branding, Entertainment

Check out this website I found at onstartups.com: Startup Insights From The Grateful Dead An article written by Brian Halligan, co-author along with David Meerman Scott of Marketing Lessons of the Grateful Dead.

Funny Video: Have Glass, Will Squash. Remi Gaillard the prankster

by Minter Dial | Aug 13, 2010 | Entertainment, Politics, Social Media, Sports

Not heard of Rémi Gaillard? If so, the chances are that is because you still only believe in traditional mainstream media, i.e. you watch television, read newspapers and surf only the established sources on line. Rémi happens to be the most watched humorist in the world — and that is ONLY on line. See here his prankster film on some crazy places to play squash.

Emotion In A Bottle? Washing Away The Blues!

by Minter Dial | Aug 12, 2010 | Marketing

I bookmarked this article from the Wall Street Journal, entitled “Wash Away Bad Hair Days,” about P&G’s efforts to recapture consumers who, over the most recent hard times, have cut back on ‘premium’ shampoos, such as Pantene, in favor of lower priced or generic products. In recent years, the article describes how P&G have been doing elaborate testing to evaluate the emotional impact of a shampoo, in an effort to rinse out bad hair days (and the lack of confidence that comes with them). So, then, where is the emotional content in the shampoo marketing campaigns?

Social Media and Executives Don’t Mix | ClickZ

by Minter Dial | Aug 11, 2010 | Social Media

In a great post titled "Why Executives HATE Social Media" from the executives at DemingHill, we get an unfiltered viewpoint - straight from the executives - on why they hate social media, but could eventually learn to love it. It's an excellent post, but also a very...

Plain Training versus Learning & Growing – 7 key guidelines

by Minter Dial | Jul 31, 2010 | Education

It is my belief that continuing education in a company will be one of the distinguishing forces that sorts the great from the good brands. Great education is not just motivating. It is not just a way to improve skills and acquire knowledge. Great education is a fundament to creating a corporate “culture” and transmitting and living corporate values. If innovation, collaboration and fluid communication are vital for creating a successful client-centric organization, a training philosophy that is itself innovative, collaborative and interactive is a great way to set your company on a successful trajectory. Here are 7 important guidelines to making great education.

How Naughty Are You? – Volvo takes a test drive downtown

by Minter Dial | Jul 29, 2010 | New Tech

In a bold marketing coup, related to an effort to remove itself from a “too safe” and “family car” image, Volvo launched its S60 in five cities across Europe and conducted, secretly, an experiment designed to measure the naughtiness of the crowd. Guests — an ‘in’ crowd of BPs, bloggers and celebrities — were invited to find the location via an augmented reality application on layar. Through a sociological lens, it is certainly taking Volvo down a risqué, non politically correct path… in line with its sex symbol logo. Personally, I think it is a great initiative.

Social Retail – Boden’s face(book!) is the company. A personal story.

by Minter Dial | Jul 25, 2010 | Social Media

Have you not heard of Johnnie Boden? Talk about turning your life into a brand! I am impressed with the UK clothing retailer Boden (not to be mixed up with Boden, the store fixtures retailer). Johnnie Boden, a failed banker-turned-teacher, launched a...

Surprise tweet from the Stockholm Historical Museum

by Minter Dial | Jul 24, 2010 | Marketing

If it were not enough to enjoy a wonderful visit to the museum, someone at the museum is tracking what is going on in the social media space and is making the visit last longer!

Your legacy…on Facebook

by Minter Dial | Jul 20, 2010 | Social Media

This is surely not one of the most top-of-mind topics for many people on Facebook; but, after I read yesterday’s Herald Tribune/NY Times article, entitled “Facebook and its users grapple with memorials and persistent ghosts,” I thought again and believe the topic needs airing. I include 4 action points.

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