by Minter Dial | Oct 8, 2014 | Responsibility, Social Media
In order to get their ideas through parliament and, more broadly, to survive, politicians need to “market” their ideas. In democracies, they are voted in by their constituents and then need to keep a regular pulse on their stakeholders...
by Minter Dial | Aug 19, 2014 | Social Media
Finding the time to understand and invest in social media to help drive the business is one of the biggest laments I hear from top executives; even more so for small businesses (SMB). For these smaller companies without an agency of record or a highly developed...
by Minter Dial | Jun 15, 2014 | Minter Dialogue, Social Media
Minter Dialogue Episode #106 This interview is with Gregory Pouy, one of the better known digital marketing experts in France, and recently cited as the top 70 rising social media stars worldwide by the phenomenal Mark Schaeffer. Greg has been working with...
by Minter Dial | Jan 19, 2014 | Minter Dialogue, Social Media
Minter Dialogue Episode #86 This interview, recorded on January 14, 2014, is with Nicolas Bordas, VP of TBWA Europe (part of the Omnicom Group) and President of Being Worldwide, an integrated communications agency. Nicolas is very much a man who walks the talk, with a...
by Minter Dial | Oct 8, 2013 | Social Media
For some time, I have been waxing on about how Twitter is an invaluable tool for senior executives (e.g. Does the Boss Tweet?). The best way to use Twitter will surely vary according to the profile, the context and business objectives. Thus, there is no...