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Need a coach for your brand ? – Part 1 : Why is the brand a key success factor on the web ?

by | Oct 8, 2010 |

Today, existing on the web is a real business challenge. With the endless flow of information and the multiplication of screens and sources, being visible on the web has become a vital issue : brands must adapt. Some have been able to do so ; however, most do not know how to tackle the issue. To accompany brands in this process, the proposal of a new service: Brand Coaching. Part 1 of a 3 part article: Leveraging the strength of a brand on the web.

3 rules of real estate and 3 rules of modern day marketing

by | Oct 7, 2010 |

If we all know the 3 rules of real estate, what are the 3 rules for marketing in the Internet era? You can sometimes here someone giving out the moniker of the 3 rules of marketing: content, content, content. While I am BIG on content, I would not be inclined to be so absolutely categorical. I believe that the 3 “rules” or principles have been evolving, making them less statutory rules and more a WIP. Here is what I think of the evolution of the 3 rules of modern day marketing.

Calvin & Hobbes – Vying to penetrate millions of homes!

by | Oct 6, 2010 |

Here is Calvin & Hobbes (by Bill Waterson) from the Herald Tribune on Monday (4/10/2010). Not that I frequently read the cartoons, but I can’t help but read about the mischievous Calvin. Almost as good a bet as reading Fred Bassett. Anyway, here is a beautiful cartoon for old the old marketers. Brands that behave like Calvin ought to get a spanking. Of course, if Calvin were able to provide a personalized, pertinent programming for his indulgent household, that might be another story!

What’s new? What News and Marketing too often have in common!

by | Oct 5, 2010 |

Today, we see that marketing and media, in general, have undergone a tidal wave as we move toward true pull (undertow?) marketing, community-based, meaningful relationship building, fighting for share of mind and Facebook “likes” on a myriad of distribution platforms. Under the wave, to a certain degree, the old fashioned marketing tools and old school mainstream media channels have taken a real washing. Everyone is still focused on what’s NEW and what’s NEWS. But what about deeper reasoning, long term growth and relationship building. Turning a Friend’s like into a Fan’s love!

Enterprise 2.0 – How and why wikis make sense

by | Oct 4, 2010 |

Despite the extraordinary success of wikipedia, how is it that Wikis are not customary in companies? The answer: Because wikis involve change management. This post discusses why a company should want to put in place a wiki along with some concrete steps on how to implement.

NEW Twitter Interface – An improvement, but…

by | Sep 30, 2010 |

If Twitter continues to build its base and has rejigged its web interface, I do get the feeling that Twitter usage is evolving as more people get the hang of it. There are now some 145 million registered ‘users’ of Twitter, but the number of active users is more likely to be around 50 million per Jesse Stay of SocialToo. Herewith, some of the Twitter trends I see and results of a poll by Mashable…

Grateful Marketing Lessons : A Dead Show Is Not A Concert, It’s An Experience

by | Sep 25, 2010 |

“Marketing Lessons from the Grateful Dead.” Talk about a book that I wish I had written. As a long time fan of the Dead (“Deadhead”) and a businessman, I feel like my involvement with the Dead very much had a positive impact on the way I conceived of marketing and client relations. Albeit, I never truly made the connection. I have a sneaking suspicion that fellow Dead fan, Steve Jobs over at Grateful Apple, may have. Written by David Meerman Scott and Brian Halligan (CEO of HubSpot), “Marketing Lessons from the Grateful Dead” picks out all the great and unorthodox methods that the Grateful Dead used (more or less intentionally, one has to believe) to build up their franchise. What is it about the Grateful Dead that made them so great? Well, as expressed in their name, as a fan you always felt that THEY were grateful for your subscription to their road show. Some commentary and 3 takeaways for brands today…

LIKE ME! The New Marketing Paradise?

by | Sep 22, 2010 |

LIKE ME! FOLLOW ME! RECOMMEND ME! SHARE THIS! SUBSCRIBE!

These are the new calls to action for digital marketers. The new ROI of marketers will have to take into account the e-factor: the willingness to exchange, the power of the experience, the emotional connection, the authenticity of the engagement, and the essential meaning and return.

Coincidence or Purposeful Juxtaposition?

by | Sep 16, 2010 |

Sometimes, you do have to wonder if IT is all on purpose? I opened the Herald Tribune yesterday (Sept 15, 2010) and, as is my wont, turned to the world news section (page 4). Herewith is the spread of the top of the page. I found the juxtaposition quite astonishing. Take a look and see if you see what I saw!

To Book Minter!

I’m Minter Dial and I serve my clients by elevating the debate and energy, telling powerful stories and connecting people and ideas. My mission to insert more meaningfulness into our lives and at work. I relish being an engaging professional speaker on leadership, transformation and branding. I’m known for being someone who walks the talk and delivers on or above expectations. I’m the author of four award-winning books, including the second edition of my award-winning book, Heartificial Empathy (April 2023, available in English and French), You Lead published by Kogan Page that won the Business Book Award 2022, and Futureproof (FT-Press/Pearson) that won the Business Book Award 2018. I’m also the producer of the award-winning WWII book and documentary film The Last Ring Home.

My new project is Dialogos, Fostering More Meaningful Conversations that is being published weekly via Substack, which will be converted into a book end of 2023.

Click here to inquire about booking Minter!

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