The product is king!How to spot a company that isn't customer centric? Product centric companies have a tendency to believe that they are equally customer centric. The story in the heads of top management goes along the lines of: "Product is King and Customer is...
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Align, Alert and Absorb for ongoing learning – A digital marketing strategy
Over the last ten years, what are the two most inspiring business successes out there? Great, enduring but how copiable? I would imagine that in a poll, in the Western world in any event, the two most common answers would be Apple and Google. What do you think?...
Brand Latency: How to know if your brand has staying power?
Few are the brands that have true staying power. Some keep on thanks to favorable market conditions (Standard Oil, but then woe betide the authorities!), an ongoing ability to pivot when necessary (IBM, Peugeot), or state protection (Boeing, Airbus...)....
Twitter – revolving doors and digital hamsters
If you are on Twitter, you will have undoubtedly noticed how there are people have set up a systematized, automated process to follow and unfollow others on Twitter, in the hopes of "catching" a following. It is uninventive, uninviting and certainly unincumbered...
Interview with Dario Cotroneo, Innovator, Entrepreneur and Hairstylist, CEO of DCI Institute
Minter Dialogue #32 Inspiring and Educational: Dario Cotroneo This interview is with Dario Cotroneo, someone whom I met back in my L'Oreal days. From the first time I met Dario (2006), I found him to be a true visionary. Aside from being one of the top ranked...
Pas d’accord with the Accor Hotel internet policy
On my recent trip to beautiful Sydney, AUS, I stayed at the Pullman Hotel at Olympic Park. Pullman is one of the higher end chains of the Accor Group (which also owns Sofitel, Novotel, Ibis and more), where I am a Gold Level client. This Sydney Pullman is a fine...
Speed, trips and whitespace – 3 keys in my pocket
With my deep passion for the Grateful Dead, you would be excused for getting confused by my title (even if you are listening to the music play ♬). But, in this case, I am thinking of three key critical factors for success in digital design. Watch...
Sneaky spam: watch out for the Linkedin phish hook – from Mike Hartig
Here is an email that landed in my spam box (thank you Gmail) and yet still had me do a double take. I almost clicked on it, despite the fact that I was reading it in my spam box and it had a big RED ALERT banner on top. Thought I'd post it as it shows just how crafty...
Guest Post On Brian Solis’ Blog: The Age Of Transparency (in France)
For those of you not on my mailing list (please do sign up here if you enjoy my blog's content), I recently had a guest article published on Brian Solis' blog.* This article, which analyzes the digital campaigns of the two finalist candidates for the French...
What’s the most common birthday day? Wishing up an app for Social CRM!
Which day of the year is the most popular day for birthdays? The answer is that it depends... on the country and culture in which you live, and specifically onthe season and temperature. It also seems to depend on the source! Data source: NYTimes.com, Amitabh...
To Book Minter!
I’m Minter Dial and I serve my clients by elevating the debate and energy, telling powerful stories and connecting people and ideas. My mission to insert more meaningfulness into our lives and at work. I relish being an engaging professional speaker on leadership, transformation and branding. I’m known for being someone who walks the talk and delivers on or above expectations. I’m the author of four award-winning books, including the second edition of my award-winning book, Heartificial Empathy (April 2023, available in English and French), You Lead published by Kogan Page that won the Business Book Award 2022, and Futureproof (FT-Press/Pearson) that won the Business Book Award 2018. I’m also the producer of the award-winning WWII book and documentary film The Last Ring Home.
My last major published project was Dialogos, Fostering More Meaningful Conversations that was published weekly via Substack, over 79 weeks. I am currently working on a new book, The Avatar Trap.
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