Blog

A review of Facebook Messages – Impact for digital marketing

by | Jan 29, 2011 |

Facebook Messages is not a huge thumbs up in terms of functionality. However, from a user perspective, I think that it will augur in a new way for curating your inbox and helping to consolidate the various sources which are both very exciting. Clearly, that would mean that marketers will have to get a real grip on their Customer Relationship Management (CRM), and the need to avoid duplicate messages to multiple addresses via the different channels to the same client.

Professional, Personal and Private – Getting your brand’s privacy settings right

by | Jan 24, 2011 | ,

When companies have been “brought up” to be high performing and distinctly professional in their approach, there is a real risk for them going forward if they do not loosen up their “settings” to be more personal. Not only does the new generation of employees – brought up as digital natives — desire to live and work in a more personal and open environment, but customers seek a whole new experience in their engagement with a brand. Whether it is on the telephone, in a brick & mortar store or on a Facebook fan page, this experience relies on a personal touch that is best imparted by individuals in the company who are, themselves, personally engaged.

Sex, Social and Soap – A new episode for P&G

by | Jan 23, 2011 |

For all you guys out there, you should take a look at the new ManoftheHouse site, launched by Procter & Gamble (P&G) mid-2010. It is a novel initiative, clearly intending to take Procter into a new direction with a new editorial voice. The challenge for Procter will be to carve out a standalone position in that it’s between the conversation already happening on Facebook and the racier content on askmen or Axe.

Are We Obsessed With Facebook?

by | Jan 22, 2011 |

Are you, like many people addicted or obsessed with Facebook? The statistic I like the most about people's online activity is: "57% of people talk to people more online than they do in real life" ...and I tend to believe that Facebook enables a different...

Rorschach Test on Streets of Paris

by | Jan 18, 2011 |

I stopped to take this photograph of the pavement on a street in the 8th arrondissement in Paris today.  It seemed like a vivid rorschach test to me.  What do you see in it?  Let me know if the vision is the same for you  (and what does it say about me, then)?

CRM ought to mean Conversation that’s Relevant and Meaningful

by | Jan 14, 2011 |

Sometimes, I get the feeling that Customer Relationship Management or “CRM,” is about as badly understood a concept as marketing itself. What I studied in business school in terms of marketing was a far cry from the marketing that I practiced in my early days. CRM, which could be rebaptized Conversations that are Relevant & Meaningful, are vital for brands. Here’s why!

Quora – The new social phenomenon for 1Q 2011!

by | Jan 10, 2011 |

While it may not be the newest kid on the block, Quora is definitely “on fire.” Founded by Adam D’Angelo and Charlie Cheever in June 2009, Quora was first launched in private beta in January 2010. I signed up only recently, but judging by the numbers of people connecting with me (4-5 per day), there is evidently a virtual tsunami taking place. If you have not tried it yet, please do so.

To Book Minter!

I’m Minter Dial and I serve my clients by elevating the debate and energy, telling powerful stories and connecting people and ideas. My mission to insert more meaningfulness into our lives and at work. I relish being an engaging professional speaker on leadership, transformation and branding. I’m known for being someone who walks the talk and delivers on or above expectations. I’m the author of four award-winning books, including the second edition of my award-winning book, Heartificial Empathy (April 2023, available in English and French), You Lead published by Kogan Page that won the Business Book Award 2022, and Futureproof (FT-Press/Pearson) that won the Business Book Award 2018. I’m also the producer of the award-winning WWII book and documentary film The Last Ring Home.

My last major published project was Dialogos, Fostering More Meaningful Conversations that was published weekly via Substack, over 79 weeks. I am currently working on a new book, The Avatar Trap.  

Click here to inquire about booking Minter!

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