Podcasting – Minter dialoguing in the open

The importance of dialogue I have been podcasting in English and French now for nearly a year now. For those of you who don’t know it, I call my podcast the Minter Dialogue radio show. I use the term “radio show” thanks to the advice of Alan Stevens...

What’s the difference between PR and Marketing?

I have been working with some PR teams recently and it is clear for me that the line between PR and Marketing is very grey.  Whether PR is Public Relations or Press Relations, the definitions are increasingly muddled.  Where does one stop and the other begin?  No one...

Kick butt ad, literally

I found this ad by www.letudiant.fr in the metro of Paris (Grands Boulevards line 8). It reads, “Are you truly made out for the job you risk signing up for?” Three thoughts: I love the execution – the power is in the silence!What about the word...

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