by Minter Dial | May 21, 2012 | Leadership, Responsibility
It is my very firm rooted belief that the difference between a good brand and a great brand lies in the way and to the extent the employee base believes in the brand. The best advocates of your brand must be your employees. If not, how believable are any...
by Minter Dial | May 15, 2012 | Ethics, Leadership, Responsibility
Unless you live in a cave, you will have heard that JP Morgan has taken a (minor) hit to its balance sheet as well as its “balanced” management reputation. As several articles have pointed out (I refer you to the Daily Beast), there have been three...
by Minter Dial | May 6, 2012 | Responsibility, Social Media
It is my belief that a company’s Digital IQ – the way it integrates and leverages digital technology to service the business needs – will be a key driver and competitive advantage over the next decade. A 2012 Price Waterhouse Cooper report...
by Minter Dial | May 4, 2012 | Social Media
There are now a good number of brands that have identified social media as a channel for customer service (Best Buy, Starbucks, Dell, Zappos to name a few). First, there was the automation trend. Then there was the outsourcing boom. Now there is the...
by Minter Dial | Apr 14, 2012 | Minter Dialogue, Podcast
Minter Dialogue #29 This interview is with Joe Jaffe. Joe is the author of three books, including the groundbreaker, “Life after the 30 second spot” (which, when it came out in 2005, I used to pass around to all the top executives to persuade them about...