Tesco Redcurrant Jelly, Out of the Box Marketing?

by | Apr 16, 2013 | Marketing

Sometimes you come across some of the most unlikely marketing maneuvers, presumably designed as out of the box marketing. NEW as in recycled A marketing manager’s refrain might be: “just slap NEW onto it” and people will come running! {Click to...

Small Print Marketing = Small Mind Marketing

by | Apr 15, 2013 | Marketing

Satisfaction Survey When an organization overtly asks you for feedback from the outset, I tend to be favorably disposed toward them.  My mental shortcut is that they are “genuinely” interested in my satisfaction. BUT… …watch out for small...

The power of exclusivity (and good content )

by | Apr 4, 2013 | Marketing

In a world of cross channels and plethoric information and entertainment, the issue will ultimately come down to: why you?  On the internet, everything can be everywhere multiple times over.  But, why would yours stand out?  This is where the power...

How to identify influencers on social media?

by | Apr 2, 2013 | Social Media

If you want to get your message out, there is nothing like good word of mouth.  But, when the recommendation is out of the mouth of an influencer, that’s word of mouth on steroids.  {Click to Tweet!}  So how, as a brand marketer, can you...

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