by Minter Dial | Jul 23, 2012 | Social Media
Getting personal Marketers and corporations are just going to have to get comfortable with the personal side. To the extent that clients are looking for any excuse not to buy the more expensive proposition, brands need to give and prove their value. There...
by Minter Dial | Jul 16, 2012 | Social Media
Minter Dialogue #31 This interview is with my old colleague and friend, Dominic Tremblay, who left L’Oreal to launch his own creative agency, Tuxedo. Dominic is on the cutting edge of marketing and digital marketing, in particular. His agency has gained huge...
by Minter Dial | Jul 4, 2012 | Marketing
I don’t know about you, but I hate it when someone starts with, “To tell you the truth…” It is a sure way to get me to frown and worry about what is about to come out of his/her mouth. Why? Because you kind of assume the default setting is...
by Minter Dial | Jun 7, 2012 | Marketing
The power of the storyToday, there is much written about storytelling. You can use storytelling as a technique for a speech. For the more powerful brands, you can build a story, crafted out of its history. You can conceive of a beautiful story to recount in a...
by Minter Dial | May 28, 2012 | Social Media
Don’t you find keeping up with the latest technological advances a rather exhausting affair? In a recent post, I wrote about how increasingly difficult it is to select the right social media platform for your business objectives, much less tailor all your...