by Minter Dial | Jul 16, 2012 | Social Media
Minter Dialogue #31 This interview is with my old colleague and friend, Dominic Tremblay, who left L’Oreal to launch his own creative agency, Tuxedo. Dominic is on the cutting edge of marketing and digital marketing, in particular. His agency has gained huge...
by Minter Dial | Jul 4, 2012 | Marketing
I don’t know about you, but I hate it when someone starts with, “To tell you the truth…” It is a sure way to get me to frown and worry about what is about to come out of his/her mouth. Why? Because you kind of assume the default setting is...
by Minter Dial | Jun 7, 2012 | Marketing
The power of the storyToday, there is much written about storytelling. You can use storytelling as a technique for a speech. For the more powerful brands, you can build a story, crafted out of its history. You can conceive of a beautiful story to recount in a...
by Minter Dial | May 28, 2012 | Social Media
Don’t you find keeping up with the latest technological advances a rather exhausting affair? In a recent post, I wrote about how increasingly difficult it is to select the right social media platform for your business objectives, much less tailor all your...
by Minter Dial | May 25, 2012 | Responsibility, Social Media
When dealing with a digital marketing strategy, these days, there is an ever growing number of decisions to make. Digital marketing (i.e. web, mobile and social) is finally becoming a gimme for all brands, meaning that the noise level and clutter has been...