Getting personal Marketers and corporations are just going to have to get comfortable with the personal side. To the extent that clients are looking for any excuse not to buy the more expensive proposition, brands need to give and prove their value. There...
Blog
The three biggest excuses not to get it done and what to do about it!
As I travel around the world and work in different organizations, I see women and men trying to get to grips with the trifecta of problems (aka excuses) as to why business is not going as well as they would like: no time no resources no luck Ok, perhaps, that's a...
Interview with Dominic Tremblay, Tuxedo Agency: creator of Zombie Boy
Minter Dialogue #31 This interview is with my old colleague and friend, Dominic Tremblay, who left L'Oreal to launch his own creative agency, Tuxedo. Dominic is on the cutting edge of marketing and digital marketing, in particular. His agency has gained huge traction...
Sarkozy and Hollande: Two great examples of how not to “do” Twitter
I spent a good deal of time ploughing through the social media campaigns of the two French presidential candidates for 2012, Nicolas Sarkozy and François Hollande. The bottom line was that their social media campaigns did nothing to change the outcome....
Have you ever used this excuse? Why loose change is more popular than real change
Have you ever heard or said either of these excuses? "We're so lean we don't have the budget"or"You understand, we're behind on our targets, so we don't have any more budget" I think it's highly unlikely you haven't either of these somewhere, sometime in the...
Hard touch, soft touch. How touchy are you? Meeting the digital dial.
You would have thought that with a last name Dial, I would be all over the idea of a digital dial? For the past few years, however, I have been errant. In essence, I have been pressing the fast forward button on the iPhone video as if it were a button on a physical...
Interview with Vincent Dutot interview, professor of eCommerce, ESG
Minter Dialogue #30 This interview is with Vincent Dutot, Ph.D, Associate Professor at the ESG business school in Paris and specialized in the world of eCommerce. With 10 years spent in Canada (beautiful Montréal) and now based in Paris, Vincent has a very...
Truth and Transparency – Just how much should we be truthful and transparent?
I don't know about you, but I hate it when someone starts with, "To tell you the truth..." It is a sure way to get me to frown and worry about what is about to come out of his/her mouth. Why? Because you kind of assume the default setting is "true." Worse, if you...
Google Maps – See the advertising pin on your mobile?
Staying on top So many things are changing around us -- especially on the internet where there are those who get different versions, are part of the beta testing or opt out -- don't you agree that it is hard to stay on top of things? Not only do new features...
Why I find professional football (aka soccer) so unfortunate?
I am mortified when I see the values of the highest paid and most watched football players and managers. It's a disgrace. Watching the most recent Euro 2012 tournament which winds up tonight, I have been reminded about the way professional football is just not good...
To Book Minter!
I’m Minter Dial and I serve my clients by elevating the debate and energy, telling powerful stories and connecting people and ideas. My mission to insert more meaningfulness into our lives and at work. I relish being an engaging professional speaker on leadership, transformation and branding. I’m known for being someone who walks the talk and delivers on or above expectations. I’m the author of four award-winning books, including the second edition of my award-winning book, Heartificial Empathy (April 2023, available in English and French), You Lead published by Kogan Page that won the Business Book Award 2022, and Futureproof (FT-Press/Pearson) that won the Business Book Award 2018. I’m also the producer of the award-winning WWII book and documentary film The Last Ring Home.
My last major published project was Dialogos, Fostering More Meaningful Conversations that was published weekly via Substack, over 79 weeks. I am currently working on a new book, The Avatar Trap.
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