Social media is really just an extension of us! One of the biggest mistakes one can make in social media marketing is to think that because you are active, you will "win" over the fans. Not only can hyperactivity be penalized as spam, but it is, ultimately, about...
Blog
3 tips to improve your presentation skills via @mediacoach
I thought I would reprint a great set of tips and tricks from Alan Stevens, the excellent Media Coach and speaker*, for improving your presentations. Blanking out the screen. There are a number of ways to toggle the screen off, and return attention to you. In...
Some wonderful Twitter shortcuts and acronyms
Despite being a regular and long time user of Twitter, I only just found out these new little commands below. They are gorgeous. So enjoy! When using these commands, do not add the @ symbol to the username (aka Twitter handle). Twitter's social...
What if…. browser, mobile, search and social converged? Big implications for marketing.
Don't you find keeping up with the latest technological advances a rather exhausting affair? In a recent post, I wrote about how increasingly difficult it is to select the right social media platform for your business objectives, much less tailor all your...
Sense of Balance – Astounding Criminal Justice Inconsistencies
I love Eddie Izzard. Do you? In one of his absolutely best skits, dressed in his executive transvestite garb, in Dressed to Kill, Izzard says that we all know how to name and punish someone who murders one or several people. We have monikers such as a serial killer...
How best to manage your social media across multiple platforms?
When dealing with a digital marketing strategy, these days, there is an ever growing number of decisions to make. Digital marketing (i.e. web, mobile and social) is finally becoming a gimme for all brands, meaning that the noise level and clutter has been...
To FB or not FB? – Guest post by Lili Tarkow-Reinisch
*Contains strong language To FB or not FB - That is the question: If it’s about lovin’ Jesus - Tell him, not me. Hell, why not add him as a friend? You should be able to do that. Or, even better, Tweet him! Apparently he’s got a lot of followers....
Lessons from the Museum – How to avoid museum-style management?
Do you like museums? It's funny, but we all know that, at least a part of us, MUST like visiting museums. It's a necessary part of understanding who and why we are the way we are. Too often, though, it seems that museums are rendered a necessary evil for kids, or are...
FBI – Facebook Index for measuring really Social Brands
It is my very firm rooted belief that the difference between a good brand and a great brand lies in the way and to the extent the employee base believes in the brand. The best advocates of your brand must be your employees. If not, how believable are any...
What’s the big deal about active versus passive media? (With a hat tip to @MitchJoel)
Inspired by a couple of ever fascinating podcasts by Mitch Joel at Twist Image, I wanted to dig into two ideas about digital marketing. Active & Passive Media First, the notion of "active versus passive media" as Mitch calls it. As opposed to attempting to...

To Book Minter!
I’m Minter Dial and I serve my clients by elevating the debate and energy, telling powerful stories and connecting people and ideas. My mission to insert more meaningfulness into our lives and at work. I relish being an engaging professional speaker on leadership, transformation and branding. I’m known for being someone who walks the talk and delivers on or above expectations. I’m the author of four award-winning books, including the second edition of my award-winning book, Heartificial Empathy (April 2023, available in English and French), You Lead published by Kogan Page that won the Business Book Award 2022, and Futureproof (FT-Press/Pearson) that won the Business Book Award 2018. I’m also the producer of the award-winning WWII book and documentary film The Last Ring Home.
My last major published project was Dialogos, Fostering More Meaningful Conversations that was published weekly via Substack, over 79 weeks. I am currently working on a new book, The Avatar Trap.










