Minter Dial

Emotion in Digital. New Study Shows Emotional Power of Emails

by Minter Dial | Sep 15, 2015 | Marketing

In a survey that isn't exactly quantitative, Indiana University of Bloomington did a survey of 72 people, aged 18 to 34 years old. The purpose of the study was to see the difference in emotional impact between an email and a voicemail message. The results are...

Stand Out in a Crowd. Dorie Clark Talks About How To Develop Your Expertise (MDE163)

by Minter Dial | Sep 13, 2015 | Minter Dialogue, Podcast

Minter Dialogue Episode #163 This interview is with Dorie Clark, marketing strategy consultant, professional speaker, and frequent contributor to a number of big titles, including the Harvard Business Review, TIME and the World Economic Forum blog. Dorie is also...

Googling Google Logo – The Challenge of Online Branding Exposed

by Minter Dial | Sep 11, 2015 | Branding

I needed to use a Google logo in a presentation and wanted to update for the new logo (see right). So, what better circular activity than to google the new Google Logo? To my surprise, it actually took a little rummaging around in Google Images. Here are the results...

Hands on. The Pleasures of Vintage, Touch and Using the Hands

by Minter Dial | Sep 8, 2015 | New Tech

My friend, Adrian Swinscoe, wrote a fine post, "The Warmth of Analogue," about how and why vinyl records are making a return. The Guardian article, Vinyl's Difficult Comeback, describes the 40-50% growth rates in vinyl sales in the US (9.2 million units in 2014) and...

Mark Schaefer on Online Branding, Building Trust and the Privacy Battleground (MDE162)

by Minter Dial | Sep 6, 2015 | Minter Dialogue, Podcast

Minter Dialogue Episode #162 This interview is with Mark Schaefer, the globally recognized author, educator and speaker on marketing strategy. Author of 5 best-selling marketing books, including the Tao of Twitter, Return on Influence and, this year, Content Code,...

Luxury Brands – The Online Challenge To Be Upscale

by Minter Dial | Sep 4, 2015 | Branding

A friend who was writing a dissertation asked me to respond to a few questions on digital marketing for luxury brands. Herewith are the questions and answers I gave. Q: Is it vital for luxury brands to go beyond having a mere online presence (i.e. a Facebook page),...

eWalking In Your Customers’ Shoes! A Warning Signal For Executives

by Minter Dial | Sep 1, 2015 | Marketing

Would you describe yourself as a business executive, working furiously to drive the business? Are you also an individual who, weeknights and weekends, lives at home? Of course, this description should include most of us. Yet, so many executives somehow manage to...

Sigfox – Connecting The Real World To The Internet With Thomas Nicholls And Marion Moreau (MDE161)

by Minter Dial | Aug 30, 2015 | Internet of Things, Minter Dialogue, Podcast

Minter Dialogue Episode #161 This interview is with a dynamic duo from Sigfox, a big success story out of France, with Thomas Nicholls, EVP of Communications, and Marion Moreau, in charge of Corporate Branding. If you are at all curious about the Internet of...

Google Alphabet: Spelling Success With Alphabet – Lovable Or Hatable?

by Minter Dial | Aug 26, 2015 | Branding, Self Driving Car

I’m still considering Google’s change of name to Alphabet. Yes, I’ve read the explanatory press release and many pundits’ opinions. Yes, I realize that Google has spawned businesses far removed from the familiar search engine/media platform we have come to know and...

Improving the Customer Experience with Adrian Swinscoe (MDE160)

by Minter Dial | Aug 23, 2015 | Minter Dialogue, Podcast

Minter Dialogue Episode #160 This interview is with Adrian Swinscoe, a consultant, speaker and author of Rare Business, which also happens to be the name of the consultancy he runs. Adrian has a long track record working with small and big companies on...

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