Minter Dialogue Episode #83 This interview, recorded on December 1, 2013, is with James Moffat, CEO of The Organic Agency, a digital agency based in Exeter, England. In this conversation, we discuss the differences and challenges of B2B versus B2C marketing, social...
Blog
WeChat – discovering more little pleasures of this microblogging service
WeChat, launched by Tencent initially in January 2011 under the Weixin brand, is a far cry from Twitter. In film speak, we might say that WeChat is Whatsapp meets Twitter meets the iPad. {Click to Tweet} There are some 350 million users already, with...
Storytailing à la Under Armour in Shanghai – 80% story and 20% store
During my visit to Shanghai, I visited the brand new Jing An Kerry shopping mall, situated in prime real estate downtown. On the 4th floor, Under Armour has opened an innovative shop, truly not like others. Storytailing: a true execution where the shop is 80% story...
One too many – Why the simple route is the right way to go
Among the many acronyms out there being used by consultants, agencies and brand marketing teams alike is 1-to-1 or 1-to-many. Or, as my friend Brian Solis says frequently, in this digitally enhanced era, there is one-to-one-to-many. In parallel, there has...
Social Retail – Examples around the world of how social media is being integrated into retail
The retail space is undergoing a transformation. It's happening at a relatively slow pace around world, but we are seeing more and more digital tools and devices appearing during the shopping experience. I tend to refer to this trend of digital in retail...
Gotcha! Why Companies Have To Move Away From The Gotcha Marketing Mindset
It's a tough world out there capturing new clients. Managers around the world will talk about business in warlike terms: killing the competition, grabbing market share, digging up reserves... It is no surprise that, after years of "war," many executives...
Interview with Nao Sato: Talking digital marketing for the Japanese market (MDE82)
Minter Dialogue #82 This interview, recorded on November 22, 2013, is with the trilingual Nao Sato, President and CEO of Warp Japan, a digital agency based in Tokyo, Japan. I was introduced to Nao by Alain Soulas (merci!), investor, entrepreneur and co-founder...
New school versus old school management: who is right?
If Internet has opened up many new opportunities and opened the way for Zuck-style leadership and Googlesque game rooms (see right), the competitive pressures for many senior management teams in "traditional business" seem to encourage a pavlovian return to...
WeChat… Message in a Bottle and more from Asian Social Media sites
As much as I may be a fan of Twitter (and I remain so, especially for business use), I cannot but admire the growth and functionalities of the "new" social media sites coming out of China and Japan. The two headliners are, respectively, WeChat (from Tencent) and...
CRM – Stands for Can’t Remember Me?
Customer Relationship Management (CRM) is, broadly speaking, a term for systems designed to keep customers loyal. Of course, CRM can also be used to create new customers. But, the real gig in a successful CRM program is making sure that the investment in winning new...
To Book Minter!
I’m Minter Dial and I serve my clients by elevating the debate and energy, telling powerful stories and connecting people and ideas. My mission to insert more meaningfulness into our lives and at work. I relish being an engaging professional speaker on leadership, transformation and branding. I’m known for being someone who walks the talk and delivers on or above expectations. I’m the author of four award-winning books, including the second edition of my award-winning book, Heartificial Empathy (April 2023, available in English and French), You Lead published by Kogan Page that won the Business Book Award 2022, and Futureproof (FT-Press/Pearson) that won the Business Book Award 2018. I’m also the producer of the award-winning WWII book and documentary film The Last Ring Home.
My last major published project was Dialogos, Fostering More Meaningful Conversations that was published weekly via Substack, over 79 weeks. I am currently working on a new book, The Avatar Trap.
Most popular posts
-
How do I delete all my photos from Google Photos (in bulk) without deleting my Google account?
-
How to tag someone on LinkedIn if their name doesn’t come up?
-
How to find my scheduled post on LinkedIn?
-
Platform, paddle, pop, padel tennis and pickleball – What’s the difference, which and where to play?
-
Padel Tennis Vocabulary – Glossary of key Spanish Words, Terms, Shots and Insights
-
Press Tab To Search: Tab Shortcut In Chrome Browser Address Bar
-
Arlington Cemetery – Tomb of the Unknowns Jeopardy Question with some Surprising Answers (UPDATED Aug 10, 2015)
-
9 Steps to Write a Great Bio – Short and Sweet Characters
-
Moving to BCC – Great Email Trick (or Habit!)
-
Uniqlo – A well executed glocal Digital and Social Media Marketing strategy
