Minter Dialogue #76 This interview, recorded on October 1, 2013, is with Max Mason, founder and owner of Big Bang Restaurants, based in Oxford, England. Max is not my normal type of guest on this show, in that he is an SMB entrepreneur. Max is running a successful...
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Four Ways To Accelerate The Transformation And Boost Your Digital Marketing Strategy
Companies everywhere are looking to invest in and hone their digital marketing strategy. They tend to use a variety of different tactics to enhance their digital activities and boost their effectiveness. Typical tactics Typical tactics used by top management to...
Who to follow on Twitter? A cartography of types of Twitter profiles and users
According to Twopcharts (which is admittedly a bit wonky; and is now defunct), Twitter now apparently boasts over 2.1 billion accounts created, with some 300 new accounts coming every second. If that 2.1B number is anywhere near accurate, it certainly includes an...
Only in Canada: It’s different in Canada… eh?
Only in Canada... A car crash, special fast food, graffiti, breakdancing, Canadian News, parking, a diary entry, burglary, controversy, knock-knock joke, racism, polo, protest, trapping, driving and two of the funnier GIFs you will find... only in Canada! Enjoy! The...
The Human in Digital – why digital gets personal
In French, the word "digital" means "of the finger." The French generally prefer the term "numérique." In English, digital is basically the most accepted term covering all that which deals with the computer technology and/or binary code! Finally, I am beginning to...
You have sent mail’ – How to get your personal settings right
Incoming!This battle cry could also sound appropriate for the barrage of ads and communications we receive. Our lives are polluted by the 'incoming' comms. Pretty much everywhere we go, we are under attack of some or other sollicitation. This is why...
5 Steps To Boost Your Digital Marketing Strategy
If you are presently considering enhancing your digital marketing strategy, you need to know that the path will likely be tricky (a) if the top brass doesn't fully endorse and embody digital, (b) the other departments are not involved and (c) you haven't evaluated the...
Interview with Daniel Rowles (@danielrowles), digital marketing expert, author and trainer (MDE75)
Minter Dialogue #75 This interview, recorded on Sept 10, 2013, is with Daniel Rowles. Daniel is Managing Director of TargetInternet.com and, along with Ciaran Rogers, is host of the well-reputed Digital Marketing Podcast (out of the UK). In this conversation with...
Finger, Face and Phone… Privacy is going viral?
In the wake of the NSA/Prism revelations, it begins to become too big to ignore: everything is being or will be monitored. Privacy is becoming a central issue of the internet and, by extension, should be a central concern for all digital marketing teams. I have the...
How to create a viral video – The Zombie Boy case revisited
The keys to creating a viral video When the boss asks you how to create a viral video to boost word of mouth, you should start by saying that the chances of success are basically close to zero. The probability of success depends entirely on the type of...
To Book Minter!
I’m Minter Dial and I serve my clients by elevating the debate and energy, telling powerful stories and connecting people and ideas. My mission to insert more meaningfulness into our lives and at work. I relish being an engaging professional speaker on leadership, transformation and branding. I’m known for being someone who walks the talk and delivers on or above expectations. I’m the author of four award-winning books, including the second edition of my award-winning book, Heartificial Empathy (April 2023, available in English and French), You Lead published by Kogan Page that won the Business Book Award 2022, and Futureproof (FT-Press/Pearson) that won the Business Book Award 2018. I’m also the producer of the award-winning WWII book and documentary film The Last Ring Home.
My last major published project was Dialogos, Fostering More Meaningful Conversations that was published weekly via Substack, over 79 weeks. I am currently working on a new book, The Avatar Trap.
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