Marketer's delight: Ads that surprise While watching television (the film Hurt Locker and #RWC11) this weekend on my trip to Liverpool (UK), I was delighted by two sets of ads. Not very often that happens, so I thought I would share the experience. ...
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Boosting Your eReputation – A Personal Affair
Why should you build an online presence?Because the risk of not having a strong and consistent identity is growing every day. The risks are multiple and concern pretty much everyone. Especially for the younger generations, but increasingly a reflex for all alike,...
To think, to advise, to do? How brand, agency & consultancy can work together to create engagement
Working toward ENGAGEMENT in digital marketing After a 16-year career at L'Oreal -- managing a brand worldwide (Redken), running a subsidiary (Canada) and as head of business development & digital marketing (ExCom Worldwide) -- I was lucky enough to work with some...
MDE#15: Barbara Mallinson, CEO and Founder of OBAMI, a robust social network designed specifically for schools
Barbara Mallinson founded OBAMI, a social network and eLearning platform specifically designed for schools. Barbara is on a mission to bring the best eTools and social networking to teachers and learners. OBAMI enables the teachers to distribute resources, to...
How to Stop MobileMe from Synchronizing on Mac
MOBILEME PROBLEM ON THE MAC: If you have an Apple Mac and have not signed up for Mobile Me, it is possible that you too have suffered from a repetitive synchronization with a non-existant service that draws your wonderful Mac down to a veritable crawl. Some of...
How to avoid marketing blunders: Market research needs more SEARCH before looking for answers
Despite access to so much research, not all data is collectable At Newark airport, about 10 minutes before boarding recently, I was asked to fill in a written questionnaire. The woman who recruited me was nice enough. The ideal respondent had to speak...
5 Best Productivity Tools: Lists, Groups & Filters with GMAIL (#5 of 5)
The power of digital organization In this, the last of the 5 posts on the best productivity tools, the focus here is on the power of lists, groups and filters. Call it your Digital Network Organization (D.N.O.). Best in class management skills inevitably...
BBC News – Brain ‘rejects negative thoughts’ in the optimist’s mind
via bbc.co.uk The power of positive thinking... reduced to just avoiding negative thoughts? Hardly. This study brings to light the way the optimist functions... I count myself among the lucky to be an optimist. This follows another report from 2009 that said that...
Giving and Making Sense: How can brands make this their mantra?
Digital Evolution to Revolution This week, I attended the Hub Forum 2011, the 2nd edition of this new media executive congress. There was a stacked line-up of people on stage throughout the 1 1/2 days and a good-sized audience. On the social media front, there was...
INSEAD mobile app – technology helping learning and networking
Networking in the 21st century I am very happy to report that my business school, INSEAD, has taken on social media, podcasting and mobile with great vigor. Not that I have followed their every action at INSEAD, nor can I reasonably compare with what its fine...
To Book Minter!
I’m Minter Dial and I serve my clients by elevating the debate and energy, telling powerful stories and connecting people and ideas. My mission to insert more meaningfulness into our lives and at work. I relish being an engaging professional speaker on leadership, transformation and branding. I’m known for being someone who walks the talk and delivers on or above expectations. I’m the author of four award-winning books, including the second edition of my award-winning book, Heartificial Empathy (April 2023, available in English and French), You Lead published by Kogan Page that won the Business Book Award 2022, and Futureproof (FT-Press/Pearson) that won the Business Book Award 2018. I’m also the producer of the award-winning WWII book and documentary film The Last Ring Home.
My last major published project was Dialogos, Fostering More Meaningful Conversations that was published weekly via Substack, over 79 weeks. I am currently working on a new book, The Avatar Trap.
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