Minter Dial

Brands Getting Personal

by Minter Dial | May 28, 2010 | Branding, Social Media

“Branding gets personal” is the tagline behind The Myndset. A few people have asked why do I use this tagline? I would like to use this post to discuss, at least partially, why it is so important for me. The starting point for “Branding Gets Personal” is an obsession with being client centred. In this post, I discuss how we must evolve the marketing mission past the traditional product-oriented 4P’s to encompass a more engaging and experiential marketing, entitled the 5E’s.

How do I claim a blog on Technorati?

by Minter Dial | May 20, 2010 | Social Media

How do I claim a blog on Technorati? If you are an English-language blogger and this question means nothing to you, then I suggest you hightail it over to Technorati to learn about the site and get your blog claimed and ranked on Technorati, the central nervous system...

Industries stuck in time

by Minter Dial | May 10, 2010 | Marketing

Luxury watch industry: Timeless or stuck in time? I read a post last week on Brandchannel entitled "Are Luxury Watches Stuck in Time?" which triggered a few thoughts including: How many luxury industries are stuck in time and what is the level of risk for the upper...

PowerPoint meets ImpotentPoint

by Minter Dial | May 6, 2010 | New Tech

Over the last few days, I have read a number of reports of the horrors of PowerPoint. It seemed to start with the New York Times article about the illusionary trap of Powerpoint presentations used by US Army 'intelligence' which stimulated a post by Jonathan Salem...

Twitter Political Heads of State

by Minter Dial | May 5, 2010 | Social Media

I tweeted recently about the state of the Twitter business as far as Heads of State were concerned. With the arrival of new kid on the block, Hugo Chavez (you rebel, you) and the upcoming general election in the UK, I feel that the topic is hot! As of today, below is the hit parade ranked by the number of followers.

Perfect TED Talk speech

by Minter Dial | May 2, 2010 | Marketing

What would a perfect TED Talk speech look like if you cross-referenced the most commented, most emailed and best rated with the words, props and style? This is the subject of a TED Active speech by Dr. Sebastian Wernicke entitled "Lies, Damned Lies & Videos" (on...

Transparency in Media – Importance for Democracy

by Minter Dial | Apr 30, 2010 | Politics

I received an email from a very "in" person (i.e. a good source). The mail writes: On MAY 10th, 2010, this open letter will appear in the Canadian magazine "The Walrus" (June and July/August issues). If you don't know it, it's like the New Yorker of Canada! The letter...

Google Docs – New & Improved

by Minter Dial | Apr 21, 2010 | New Tech

Just over a week ago, Google Docs released a new version, or should I say they added some necessary improvements? Some of the highlight new features (taken in part from Google's only laundry list here): The ability to upload, store, and share any file in Google Docs....

Marketing is DEAD… even in Dutch

by Minter Dial | Apr 19, 2010 | Marketing

I came across this Dutch presentation courtesy of a post at Molenaar Online Marketing. It is a Slideshare presentation with the feature message that Marketing is D.E.A.D. With my particular passion for the Grateful Dead, I found the link far too curious not to pursue....

Top 5 reasons why businesses should be on Facebook

by Minter Dial | Apr 19, 2010 | Social Media

Following on the heels of the post "Why NOT join Facebook" which I posted on Slideshare a week ago, I have created its antidote, "Top 5 reasons why businesses should use Facebook." Using the same style, it is posted only as a static presentation as opposed to the...

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