As the marketing world and consumer behaviour evolve, one of the more interesting battle grounds involves the creative process and production. When a marketer plans to make a communication campaign or a shift in brand image, he/she now has a number of alternatives. As...
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Thriller in Prison
Hats off (if not off with the cuffs). This is, if it is to be believed (and it's amateur enough to be believable), a great demonstration of how to work a crowd of rowdy male inmates [at the Cebu Provincial Detention and Rehabilitation Center (CPDRC) in the...
Taxi G7 – bande de voyous
Ce matin, passant par la rue Cambon 8è à Paris, j'ai retrouvé la rue bouchée par un camion. La longue queue de voitures indiquait que ça faisait bien des minutes qu'ils attendaient. Plusieurs voitures et taxis se sont mis à claxonner. Il y avait aussi 3 taxis G7 dans...
The Untranslatables – Part 3 of the Things we say…
Having always enjoyed learning languages, I revel in the difference between one language and another. Amongst my musings, I conjure up reasons to explain a language's structure or vocabulary. Herewith are some of my favorite, if frivolous, observations about a few of...
Odd things adults say – Part 2 of 3
In a continuation of the favorite things kids say, this one is for the odd things adults say. The challenge with this is the cultural context. So, with my Western prejudice, I will limit my thoughts to the Anglo-Franco-American that I am.How are you doing? (that...
Favorite things kids say – Meme in the making?
This entry will be the first installment of a 3-part string (not a [string] theory, yet) of assorted things people say. The three parts will be: Kids sayings, Adults sayings and Untranslatables. It's not exactly a meme if you follow the strict the definition. But,...
Geting a new US passport
A little story that I didn't talk about regarding our holidays and one that is, by nature, a tad embarrassing. Three days before going for our holidays in Turkey, I went on a business trip to London. After a day of meetings, on the Thursday night, upon arriving at...
The Rugby Haka : Sports as dislocated battle ground
As we ramp up for the Rugby World Cup 2007, my first observation is that, perhaps because France will basically be on break for the months of July and August, there does not seem to be much warm up 'buzz' here. Cafe banter -- French equivalent of water cooler...
New York Assembly refuses Manhattan congestion charge
The refusal of the NY Assembly to implement a congestion charge ($4 for cars and $21 for trucks aka lorries) is a shame. The only amendment I would have recommended would have been to increase the charge on SUVs (I have long been an anti-SUVist). I have been...
When politics, branding and entertainment merge…
We are in the midst of a number of important changeovers in governments around the world. My home country, France, has not only changed government, but seems to be giving France a JFK-esque-1st-100-days-run-for-your-money changeover. Sarkozy is giving true meaning to...

To Book Minter!
I’m Minter Dial and I serve my clients by elevating the debate and energy, telling powerful stories and connecting people and ideas. My mission to insert more meaningfulness into our lives and at work. I relish being an engaging professional speaker on leadership, transformation and branding. I’m known for being someone who walks the talk and delivers on or above expectations. I’m the author of four award-winning books, including the second edition of my award-winning book, Heartificial Empathy (April 2023, available in English and French), You Lead published by Kogan Page that won the Business Book Award 2022, and Futureproof (FT-Press/Pearson) that won the Business Book Award 2018. I’m also the producer of the award-winning WWII book and documentary film The Last Ring Home.
My last major published project was Dialogos, Fostering More Meaningful Conversations that was published weekly via Substack, over 79 weeks. I am currently working on a new book, The Avatar Trap.










