After the Economist's special section on the "A world of Connections" (April 28), I was glad to receive a link from a new (connected) acquaintance, Vincent, on Connected Marketing: http://www.connectedmarketing.org/surveys/. Connection is in the...
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My (truly) favorite books
Have you ever been recommended a book where the person starts with, "Boy do I have a book for you, you'll love it..."? Without even buying or reading the book, I often stop to think what impression the person has of me that would make them recommend it. After reading...
Email send button meets Blog publish button
Ever had nerves as your mouse's arrow hovers over the "send" button for an email you have written? Whether it was an important message or to an important person or both, you inevitably toiled over each word. Then, rather than act on impulse, you slept on it. The...
Mars bars not vegetarian?
Could you imagine that Mars bars would not be vegetarian? Mars officially reversed a controversial decision last week to remove animal by-products (rennet) which it was using in some of its chocolate bars. The company claimed the move was to allow them to have more...
Getting rid of plastic shopping bags
When in Nice on holidays, I gladly paid 5 cents at the Monaco Carrefour for a plastic shopping bag. Upon researching the topic, there are apparently between 500 billion and 1 trillion plastic bags used every year by consumers worldwide. I am glad to see that San...
Left-handed people are my kind of people
Being left handed is a minority problem (estimated up to 15%). I am not left-handed, but it is a characteristic that I systematically notice in people (I have never managed to detect left-eyed fish - see ABC report). When my wife asked me what image or expectation I...
Un-derstanding the un-world, a new marketing concept
This is not an ode to the underworld. It isn't even a portrait of the world's [dirty] underwear. It is a description of a new marketing concept: The new Value-Added is Nothing. In the un-world, the value added in the consumer's eyes is the lack of complication. We, as...
Grateful Dead or Mozart
I have been enjoying the music that never stopped for more than a quarter century. Living in France, or Europe more generally, it is a lonely passion. The Grateful Dead are never played on radio stations here. People typically look at me blankly as I explain the "why"...
BMI beats BMW
I don't know about you but health, healthy eating and keeping my weight down are [at least] a daily consideration. It's a topic that far outstrips male banter about cars or critical comments about politics. It may be on par with the weather for its frequency, but it...
What’s a Finance Minister?
As much as we might spend time defining the role of the different functions in a company (what is the title? whose responsibility is what? what are the measurable objectives?...), an article in Le Figaro on 21 May presented the conundrum of the definition of the role...
To Book Minter!
I’m Minter Dial and I serve my clients by elevating the debate and energy, telling powerful stories and connecting people and ideas. My mission to insert more meaningfulness into our lives and at work. I relish being an engaging professional speaker on leadership, transformation and branding. I’m known for being someone who walks the talk and delivers on or above expectations. I’m the author of four award-winning books, including the second edition of my award-winning book, Heartificial Empathy (April 2023, available in English and French), You Lead published by Kogan Page that won the Business Book Award 2022, and Futureproof (FT-Press/Pearson) that won the Business Book Award 2018. I’m also the producer of the award-winning WWII book and documentary film The Last Ring Home.
My last major published project was Dialogos, Fostering More Meaningful Conversations that was published weekly via Substack, over 79 weeks. I am currently working on a new book, The Avatar Trap.
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