In this digitally enhanced, always on and increasingly transparent world, brands that are not embracing customer centricity are likely to face more and more issues. Customer centricity is important for three major reasons (hopefully not restating the bleeding...
Blog
British Airways downgrade – BA’s response will shock you
The BA Saga - Part 2 More than seven weeks have passed since my most unfortunate British Airways downgrade on a 10 1/2-hour flight from London to Austin (Texas). I continue to seek satisfaction from them. Here is Part 1 of the BA downgrade saga. I...
Getting that customer in the middle of your business – Caleb Storkey brings it home (MDE144)
Minter Dialogue Episode #144 This interview is with the ebullient and passionate Caleb Storkey, who owns and runs Storkey Media, an integrated marketing agency. In this conversation, Caleb and I talk about the challenges that small and big companies face in driving a...
Made in Made.com – A New Digitail Experience: The eStore Translated into a Physical Space
I had the chance to visit the new showroom of Made.com in London (that opened in January 2015). In terms of a blend of IRL and URL, Made.com has blazed a new digitail experience that's worth the detour, whether or not you are in the market for some designer furniture....
How to embed entrepreneurial & innovative spirit in big business?
The following question is surely on the minds of many top level executives in big business: How can we embed entrepreneurial flair and an innovative spirit throughout the organization? {Please tweet ♺!} Companies are fast to cite "Innovation" as...
All about Fintech with Mike Baliman – the real opportunity for financial services (MDE143)
Minter Dialogue with Mike Baliman This interview is with Mike Baliman, host of the London Fintech podcast. In this podcast, Mike and I discuss the world of fintech, what are some of the most interesting initiatives and, more importantly, how can financial services...
Have you noticed this disappointing trend recently? What does your Digital IQ say about your results?
Over the past decade, we have seen a tectonic shift in the companies that are ranked the biggest in terms of market capitalization. Brian Solis recorded in What's the Future [of Business], that 40% of the companies that were in the Fortune 500 in 2000 were no longer...
Luxury values – How can luxury brands activate their brand internally?
Imagine a luxury brand that we shall call BrandLux. It has been around "Since 1848" and has a loyal, if aging,and sophisticated clientele. Its founder built the company on a slogan, "The Art of Magnificence." It has values that are etched in the oakwood...
Authentic leadership through the digital storm – Interview with Mark Thompson, coach to Branson, Schwab and Jobs (MDE142)
Minter Dialogue Episode #142 — This interview is with Mark Thompson, a world-renowned executive coach who works with top business figures and legends, such as Richard Branson and Charles Schwab and, previously, with Steve Jobs. He is a best-selling author of 3...
Promises, Promises… A Connected Taxi? Building Trust Through Technology
The sector of transportation is just another in a long hit parade of sectors massively disrupted by technology. Looking at the taxi industry, in particular, the entrenched taxi base has been combating the Uber effect with various tactics and techniques and...

To Book Minter!
I’m Minter Dial and I serve my clients by elevating the debate and energy, telling powerful stories and connecting people and ideas. My mission to insert more meaningfulness into our lives and at work. I relish being an engaging professional speaker on leadership, transformation and branding. I’m known for being someone who walks the talk and delivers on or above expectations. I’m the author of four award-winning books, including the second edition of my award-winning book, Heartificial Empathy (April 2023, available in English and French), You Lead published by Kogan Page that won the Business Book Award 2022, and Futureproof (FT-Press/Pearson) that won the Business Book Award 2018. I’m also the producer of the award-winning WWII book and documentary film The Last Ring Home.
My last major published project was Dialogos, Fostering More Meaningful Conversations that was published weekly via Substack, over 79 weeks. I am currently working on a new book, The Avatar Trap.










