Minter Dial

5eCommerce – Putting the 5E’s into eCommerce

by Minter Dial | Jun 4, 2013 | Retail

Inspired by a comment at a recent workshop, I thought I might apply my 5E's of marketing into an eCommerce framework. eCommerce is a difficult business. The dirty little secret is that most eCommerce sites are not profitable, especially if one were to...

Getting to be Customer Centric… really

by Minter Dial | Jun 3, 2013 | Branding

The "idea" of customer centricity is typically rather desirable. Many companies have used the words "customer centric" sprinkled into their annual report. [Is being Customer Centric truly desirable?] The concept may be repeated in executive meetings....

Digital IQ – Upping executive digital ebility (or digital ability) as opposed to intelligence

by Minter Dial | May 29, 2013 | Leadership, Responsibility

I have been using the term Digital IQ for quite some time as a way to describe a person's digital aptness. It has a singular flaw as a term: people might mistakenly believe that it's just about digital intelligence. As much as we need to understand the digital...

Luxury online: a subtle balance between aesthetics, innovation and practicality

by Minter Dial | May 27, 2013 | Branding

The web is wonderful if you are happy to be transparent, collaborative, everywhere, fast, free and fluid. Moreover, it's better to have low resolution videos and images for faster load times. Taken individually and, worse, as a group, these are not the...

Sterling Proffer, Director of Platform at Vice Media – Navigating the digital channels (MDE62)

by Minter Dial | May 23, 2013 | Minter Dialogue, Social Media

Minter Dialogue #62 This interview is with the ebullient Sterling Proffer, whom I met at SXSW2013. Sterling works at one of the more fascinating and disruptive companies: Vice Media. Vice are publishers, aggregators, curators, and social platforms....

Catch the wave – The right mindset on how to improve your digital IQ

by Minter Dial | May 21, 2013 | Responsibility, Social Media

With regard to the use of social media for your business, have you ever heard someone else say (or thought yourself): "Why bother? It probably won't be around in a couple of years!" The social media graveyard To each thought, one can find positive...

Retail is Detail, especially with Digitail (digital in retail)

by Minter Dial | May 20, 2013 | Retail

The expression, "Retail is Detail" has long existed. As digital becomes integrated into the retail experience, what is being termed as "digitail," the notion of detail in digitail takes on a whole other scope and, potentially, level of importance. We...

Interview with Giles Corbett (@gicorb), Libon from Orange Vallee (MDE61)

by Minter Dial | May 16, 2013 | Minter Dialogue, Podcast

Minter Dialogue #61 This interview is with Giles Corbett, a fellow INSEAD alumnus, who runs Libon, as part of the Orange Group. Libon is an innovative OTT service that provides a radically different experience to ordinary voice mail. For example, it...

Storygraphic ™ – A New Form Of Visual Storytelling

by Minter Dial | May 14, 2013 | Infographics

You have presumably seen how popular infographics have become. We also know the power of a great storyteller. I wanted to weave the two notions together and create a Storygraphic™. A storygraphic could be defined as a standalone image-based timeline that...

Emotional P&l – Making Your Financials Feel Your Brand

by Minter Dial | May 13, 2013 | Branding

The P&L is, by all accounts, the bastion of all things rational in business. But, what if there were such a thing as an emotional P&L? For starters, why is it Profit AND Loss and not Profit OR Loss? The P&L serves as a central nervous system...

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