Digital IQEven if the sector in which you work isn't directly technological, leading managers must walk the talk in terms of technology in order to understand the true digital opportunities out there. Managers must upgrade their de facto Digital IQ. What...
Blog
Filigranes – A book store taking a page out of the digital play book
An original lifetstyle bookstoreIf you are ever in Brussels on a Sunday, one of the busier locations is the 1,700m2 Filigranes book store (39-40 Avenue des Arts, 1040 Brussels) which, because of its license to sell the daily press, is allowed to stay...
Happy New Year 2013 – what do you see?
Your mindset? Happy New Year / Bonne Année / Buon Anno / Feliz Año / С Новым Годом / Frohes neues Jahr / שנה טובה / عام...
Details – The devil in digital marketing : A Eurostar case study
Boosting your travel experience I enjoy travel, despite the myriad hassles*. Digital is now an integral part of that travel experience. Thus, I also enjoy pointing out digital marketing initiatives by travel companies. For example, I am a regular on the EUROSTAR...
Mde45: Interview With @odile_roujol, Svp Brand And Communications At Orange France
Minter Dialogue avec Odile Roujol This interview is with Odile Roujol, a friend and ex-colleague from my days at L'Oreal and now SVP, in charge of Brand and Communications for the French telco giant, Orange. Being the delivery mechanism across all our screens, it's a...
MDE44: @AmySchlein, CubeYou For Deeper Facebook Marketing
Minter Dialogue #44 Amy Schlein This interview is with Amy Schlein, whom I met at Le Web 2012 in Paris. Amy is Marketing Director at CubeYou, an innovative platform that allows marketers to mine and analyze data inside Facebook, well beyond the basic Facebook...
Managing the Dilemma: Operating in real-time versus a long-term strategy
The short-term chase versus the long-term tale Do you believe you're working harder than ever before, and yet feel that the business is just not advancing as much as you would like? Many executives similarly express bewilderment about the current state of...
MDE43: Delphine Mousseau, Ex Tommy.Com, Talking Ecommerce Tips And Tricks
Minter Dialogue #43 This interview is with Delphine (Robiot) Mousseau, a bona fide expert in eCommerce. Delphine has more than a ten-year track record in eCommerce, having been in charge of Tommy Hilfiger's eCommerce store, Tommy.com, across Europe as well as her...
With Innovation, How To Find A Balance Between Strategy And Communications?
I have been to several conferences or read in the news about how X company is pre-announcing a new revolution that will be launched in... 2014. For some of us, that feels like a century away. Promising the future Last week, for example, I was reading how one of...
The power of the tag – making your words count
Digital Findability There is a well known expression that an image speaks a thousand words. The only thing is, according to Google and the other search engines, an image without text is not findable. Thus, an image needs to be accompanied with words....

To Book Minter!
I’m Minter Dial and I serve my clients by elevating the debate and energy, telling powerful stories and connecting people and ideas. My mission to insert more meaningfulness into our lives and at work. I relish being an engaging professional speaker on leadership, transformation and branding. I’m known for being someone who walks the talk and delivers on or above expectations. I’m the author of four award-winning books, including the second edition of my award-winning book, Heartificial Empathy (April 2023, available in English and French), You Lead published by Kogan Page that won the Business Book Award 2022, and Futureproof (FT-Press/Pearson) that won the Business Book Award 2018. I’m also the producer of the award-winning WWII book and documentary film The Last Ring Home.
My last major published project was Dialogos, Fostering More Meaningful Conversations that was published weekly via Substack, over 79 weeks. I am currently working on a new book, The Avatar Trap.










