Social value embedded in Search Is it clear for you that social search is for real? As Google and Facebook face off against each other, Microsoft and Facebook are getting all the more "friendly." As a result, Social Search is becoming evermore present and...
Blog
Wajam: Social Search Top Center
We're jamming on Social Media As social search gains in currency -- especially given the recent flurry of adaptations by Bing and Google -- other related services are cropping up. I have been using for the past few months, Wajam, what I'd call a new social search...
Shotgun or Social Marketing?
The Digital Marketing DilemmaTo buy or not to buy your way onto the scene? Brand marketers are mobilizing themselves to "get digital." I hear it every day. The bosses are all excited. Marketing managers are frenetically meeting agencies. HR is trying to...
Empire Avenue – Social Gaming with a Purpose
Social Media Monetized? If you are interested in digital marketing and/or social media marketing, and you have not heard of Empire Avenue, then I think you need to know about it. Now that I have become (drum roll) a Vice President (top 5%) on Empire Avenue, in the...
Twitter in China? Weibo is the Way to Go
Homegrown Chinese micro-blogging all the rage Pursuing the Twitter "Character" theme of last week, I thought I'd do a little recap of what I found out about Twitter in China. [I also wrote about the Twitter situation in Japan.] First, the micro-blogging...
Twitter All About Character(s) – part 2
How much character in 140 characters Adding character to your 140 It is not about how many characters, but how much character your tweet has. What is a character? In short, I'd say it's a type of personality. The dictionary definition says that character...
Twitter All About Character(s) in Japan – part 1
Limit to 140 characters! Presumably, if you are reading this blog, I would tend to think that, if you don't have your own Twitter account, you have probably heard of Twitter. But, maybe I'm wrong. I'd love to know the answer about this blog's readership. Please...
Starting your social media marketing
How does one get started? And they're off... Despite the well publicized mainstreaming of social media, many companies are still on the sidelines about getting on board. Whether the inaction comes from fear, ignorance, doubt or a carefully considered choice, the issue...
Phish Summer Tour Video
Announcing Phish's Summer Tour via Video This is a very clever video announcing the Phish summer tour for 2011. Phish Summer 2011 Tour from Phish on Vimeo. Posted at 05:59 PM | Permalink via lazerow.typepad.com Recently been excited to share to the French marketing...
Community Manager – Who is she?
The Community Manager -- A necessary stepping stone for social media? Having attended and spoken at a number of conferences* on the subject of the Community Manager, I thought I would resume what I believe are the key takeaways. It is clearly a "trending" topic...

To Book Minter!
I’m Minter Dial and I serve my clients by elevating the debate and energy, telling powerful stories and connecting people and ideas. My mission to insert more meaningfulness into our lives and at work. I relish being an engaging professional speaker on leadership, transformation and branding. I’m known for being someone who walks the talk and delivers on or above expectations. I’m the author of four award-winning books, including the second edition of my award-winning book, Heartificial Empathy (April 2023, available in English and French), You Lead published by Kogan Page that won the Business Book Award 2022, and Futureproof (FT-Press/Pearson) that won the Business Book Award 2018. I’m also the producer of the award-winning WWII book and documentary film The Last Ring Home.
My last major published project was Dialogos, Fostering More Meaningful Conversations that was published weekly via Substack, over 79 weeks. I am currently working on a new book, The Avatar Trap.










