by Minter Dial | Jan 18, 2009 | Branding, Marketing, Politics
As we prepare for the January 20, 2009 inauguration of President-elect Obama (which you can follow with live streaming on Facebook/CNN) there are several organisations that have come up with marketing initiatives showing the speed and conviction of certain brands and...
by Minter Dial | Jan 17, 2009 | Branding, Marketing
Recession brings luxury down to earth…but what of the more urgent changes needed? The Herald Tribune ran a front page article entitled “A return to Values?” (15 Jan 2009 – link defunct) on the situation of the French luxury market. What struck me about...
by Minter Dial | Jan 15, 2009 | Marketing
How much is your friendship worth? Just 37 cents! I love this. Burger King is up to its notorious self, finding all sorts of ways to gain rebellious publicity. In this most recent activity, Burger King announced that it would give any person that drops 10 Facebook...
by Minter Dial | Dec 16, 2008 | Marketing, Social Media
I have spent the morning looking at and rating two different “community” sites with different concepts: Bootb and Pratiks, with proof that not all sites are created equal. BOOTB – “unlimited creativity” www.bootb.com I discovered a new...
by Minter Dial | Dec 7, 2008 | Branding, Marketing, Social Media
Customizing your Real Message & Finding a CRM Voice? As I mentioned in the prior post, I believe that the consumer world is in the midst of a true paradigm shift. In these dire economic times, there is a huge likelihood that the ongoing increase in the share of...