Leadership under siege With all the changes under foot, between the economic and political crises, much less the upheaval in business caused by the new digital technologies, management is generally not in a comfortable position. Organizations are needing to transform...
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What Is The Value Of A Facebook Fan? [infographic]
I created this infographic to explain what is and wherein lies the value of a Facebook fan. The short story is that there is no way to place a single value on a fan. The answer is that "it depends." Not only are some fans worth more than others, but the way you build...
Putting a smile on your face
I just love this short video. It has not become a viral success per se, but I think it deserves more! The quality of the film, the story and the inspiration are noteworthy. For some of us, we get caught up in our "little" problems all too easily. The attaching part of...
What’s the big problem with building customer loyalty?
The ball and chain of short-term results The problem with marketing in general, and even more so in digital marketing, is that customer loyalty is far from ingrained in the executive's mindset. And there is good reason for that: the focus is frequently on the wrong...
Digital marketing best practice sharing
Best practice is all about the experience Is best practice sharing actually possible? Certainly, by the number of times you hear the term bandied about in business conferences, you would expect the concept to be well rehearsed and successful. However, it is just not...
BBC News – Japan population to shrink by one-third by 2060
As if the current economic environment were not difficult enough, Japan, like Germany, is slated to see a very dramatic reduction in population size by the middle of the century. As it is, pretty much all countries in the developed world are expected to see an aging...
mLearning – Zitegeist and learning to love learning again
Tablet Reading: Making Digital Media A Beautiful Experience Sometimes the aha moment comes in mysterious ways. But this weekend, it dawned on me: I actually prefer to read on my iPad than on my computer, and probably more than a regular book if you take my pulse...
Dial a Cop down on Baker Street
The underground journey, the curves, the souvenir of the song "Winding my way down on...", and a little Dial [Digital Marketing] 101. A little too close to home not to post on the blog. Still, I'm not sure why Dial 101 should lead to the police...
What is Social Curation? The 3 key success factors
A healthy social media regime via Curation It seems certain that Social Curation is one of next big waves of the social web. As the title of Clay Johnson's 2011 book "Information Diet" suggests, we need to get on the information fitness program and social...
Are you for fun or functional? A brand marketer’s dilemma
Brand Marketing: To be or not 2B Emotional or Rational This might very well seem like a somewhat existential question: should a brand be fun or functional? Should the product message be emotional or rational? It is very much like the question, should a...
To Book Minter!
I’m Minter Dial and I serve my clients by elevating the debate and energy, telling powerful stories and connecting people and ideas. My mission to insert more meaningfulness into our lives and at work. I relish being an engaging professional speaker on leadership, transformation and branding. I’m known for being someone who walks the talk and delivers on or above expectations. I’m the author of four award-winning books, including the second edition of my award-winning book, Heartificial Empathy (April 2023, available in English and French), You Lead published by Kogan Page that won the Business Book Award 2022, and Futureproof (FT-Press/Pearson) that won the Business Book Award 2018. I’m also the producer of the award-winning WWII book and documentary film The Last Ring Home.
My last major published project was Dialogos, Fostering More Meaningful Conversations that was published weekly via Substack, over 79 weeks. I am currently working on a new book, The Avatar Trap.
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