How does one get started? And they're off... Despite the well publicized mainstreaming of social media, many companies are still on the sidelines about getting on board. Whether the inaction comes from fear, ignorance, doubt or a carefully considered choice, the issue...
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Phish Summer Tour Video
Announcing Phish's Summer Tour via Video This is a very clever video announcing the Phish summer tour for 2011. Phish Summer 2011 Tour from Phish on Vimeo. Posted at 05:59 PM | Permalink via lazerow.typepad.com Recently been excited to share to the French marketing...
Community Manager – Who is she?
The Community Manager -- A necessary stepping stone for social media? Having attended and spoken at a number of conferences* on the subject of the Community Manager, I thought I would resume what I believe are the key takeaways. It is clearly a "trending" topic...
Link versus Like versus Love – A menage à trois for digital marketing
To buy or to build? Most companies have understood that social media is serious -- not that every brand has taken the plunge and, even less, doing it well. And I'd like to say, that's normal, because we are learning our way in a changing landscape. As...
News flash – Twitter is Social MEDIA : Obama says Osama’s dead
BREAKING NEWS MayDay, MayDay: I interrupt this fine Monday morning to bring you breaking news: Twitter is the best & fastest way to get the news. Twitter is not just social, it is media. I learned about the death of Osama Bin Laden this morning in my Twitter...
What does the morning of a social media geek look like?
Time and Social Media Management (Part 1: after wake-up) How to fit Social Media into your Daily Life One of the most repeated questions I hear is: 'how, Minter, do you find the time?' How do I find the time to produce all I do, answer all the correspondence and...
The ABC’s of Enterprise 2.0: Accept, Beta & Chief
The ABC's of Enterprise 2.0 If the three reasons -- Agility, Coherence & Effectiveness -- I wrote about in this post "Enterprise 2.0, The building blocks of a social marketing & media strategy" have an apt acronym in the form of A.C.E., there are...
Enterprise 2.0 – A critical building block for your social media strategy
Getting the mindset right first We all know resources are limited, so it is essential to know to prioritize. In this vein, one of the conundrums facing companies is to know whether they should focus first on their external social media marketing strategy (to get...
Smartphones – Where are the smart marketers?
Get smart (-phone) marketing As smart as the internet can make you, it is not called the smartnet nor the intellinet. Meanwhile, mobile phones that connect to the internet are called "smart phones." Not sure I subscribe to the title. This label may...
Finding your Brand Voice – Inspiring Lessons for Digital Marketing from Roger Ebert @ TED
Roger Ebert at TED: losing and finding your voice This is a great TED talk. In some regards, it is a great TED talks. A group of people talking with a unified voice. And it spoke to me in many different ways. I absolutely encourage you to take the...
To Book Minter!
I’m Minter Dial and I serve my clients by elevating the debate and energy, telling powerful stories and connecting people and ideas. My mission to insert more meaningfulness into our lives and at work. I relish being an engaging professional speaker on leadership, transformation and branding. I’m known for being someone who walks the talk and delivers on or above expectations. I’m the author of four award-winning books, including the second edition of my award-winning book, Heartificial Empathy (April 2023, available in English and French), You Lead published by Kogan Page that won the Business Book Award 2022, and Futureproof (FT-Press/Pearson) that won the Business Book Award 2018. I’m also the producer of the award-winning WWII book and documentary film The Last Ring Home.
My last major published project was Dialogos, Fostering More Meaningful Conversations that was published weekly via Substack, over 79 weeks. I am currently working on a new book, The Avatar Trap.
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