One of the main problems for alcohol companies on the web is getting consumers to get through the age verification process or what is called the "age gate." On the hand, these brands need to comply with the law and to demonstrate good faith about drinking...
Blog
Finding Your North – Branding In A Confused World
In this chaotic world, we are besieged by information and multi-channel communications. Every day there is a new digital device, platform or social network being created. And, there could be a crisis lurking behind any corporate communication, commercial launch,...
Citroen – A Social Retail Experience In Paris
Tracking the way social media and digital is being used in retail environments has become much more intense recently. Just a year ago, the number of new initiatives was rather easy to follow, even worldwide. Retailers in London and New York were leading the party....
Interview with James Moffat, CEO of The Organic Agency – pragmatic digital marketing advice (MDE83)
Minter Dialogue Episode #83 This interview, recorded on December 1, 2013, is with James Moffat, CEO of The Organic Agency, a digital agency based in Exeter, England. In this conversation, we discuss the differences and challenges of B2B versus B2C marketing, social...
WeChat – discovering more little pleasures of this microblogging service
WeChat, launched by Tencent initially in January 2011 under the Weixin brand, is a far cry from Twitter. In film speak, we might say that WeChat is Whatsapp meets Twitter meets the iPad. {Click to Tweet} There are some 350 million users already, with...
Storytailing à la Under Armour in Shanghai – 80% story and 20% store
During my visit to Shanghai, I visited the brand new Jing An Kerry shopping mall, situated in prime real estate downtown. On the 4th floor, Under Armour has opened an innovative shop, truly not like others. Storytailing: a true execution where the shop is 80% story...
One too many – Why the simple route is the right way to go
Among the many acronyms out there being used by consultants, agencies and brand marketing teams alike is 1-to-1 or 1-to-many. Or, as my friend Brian Solis says frequently, in this digitally enhanced era, there is one-to-one-to-many. In parallel, there has...
Social Retail – Examples around the world of how social media is being integrated into retail
The retail space is undergoing a transformation. It's happening at a relatively slow pace around world, but we are seeing more and more digital tools and devices appearing during the shopping experience. I tend to refer to this trend of digital in retail...
Gotcha! Why Companies Have To Move Away From The Gotcha Marketing Mindset
It's a tough world out there capturing new clients. Managers around the world will talk about business in warlike terms: killing the competition, grabbing market share, digging up reserves... It is no surprise that, after years of "war," many executives...
Interview with Nao Sato: Talking digital marketing for the Japanese market (MDE82)
Minter Dialogue #82 This interview, recorded on November 22, 2013, is with the trilingual Nao Sato, President and CEO of Warp Japan, a digital agency based in Tokyo, Japan. I was introduced to Nao by Alain Soulas (merci!), investor, entrepreneur and co-founder...
To Book Minter!
I’m Minter Dial and I serve my clients by elevating the debate and energy, telling powerful stories and connecting people and ideas. My mission to insert more meaningfulness into our lives and at work. I relish being an engaging professional speaker on leadership, transformation and branding. I’m known for being someone who walks the talk and delivers on or above expectations. I’m the author of four award-winning books, including the second edition of my award-winning book, Heartificial Empathy (April 2023, available in English and French), You Lead published by Kogan Page that won the Business Book Award 2022, and Futureproof (FT-Press/Pearson) that won the Business Book Award 2018. I’m also the producer of the award-winning WWII book and documentary film The Last Ring Home.
My last major published project was Dialogos, Fostering More Meaningful Conversations that was published weekly via Substack, over 79 weeks. I am currently working on a new book, The Avatar Trap.
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