How many times do you think executive committees around the world have discussed the Red Bull brand? Ever wondered what they might say or think? Within this conversation, I suspect we will find what are the dangers of the Red Bull Syndrome. Red Bull Syndrome What is...
Blog
Geeky creativity – Why being geek and upping your Digital IQ can spur innovation
Where some management is still hanging on to its guarded precepts and habits (reading good 'ole fashioned books, sticking to the 4P's of marketing, management by fear and control...), other businesses are running full head of steam. Some teams just seem to be in...
Capitalizing on Wishes for Birthday – Social CRM do’s and don’ts
It has been a few years now that birthdays are now filled with electronic wishes. We receive a great many more than in the past, with the bulk of them coming on social media (especially Facebook). Birthdays are a classic for CRM-minded organizations. On...
Birthday greetings – How might they evolve?
Last year, August 2012, I recorded all the birthday greetings I received via the various channels and posted the details in this article on Myndset. This was not an exercise in self-aggrandisement and/or auto-flattery*. It was to see what and how people are...
Where is your Brand value added? The case of Value Extraction with Equivalenza
As brand marketers, we spend our careers putting value into our proposition. That is what we are trained and paid to do. Agencies such as Millward Brown and Interbrand have created indices to evaluate brand equity via proprietary algorithms. Meanwhile, on...
How Should An Executive Lead The Digital Transformation Charge?
In driving digital transformation, I have long called for executive leadership to be the change they are wishing to see happen within the organization and to up the executive digital IQ. In a short cut, this would mean that the top executive should not just sponsor,...
The Burberry Kiss xx – The latest digital initiative from a classic British fashion brand
The mavens of digital marketing in retail, Burberry, led by the visionary CEO Angela Ahrendts and Chief Creative Officer, Christopher Bailey, have struck again. Partnering with Google, the Burberry Kisses initiative (launched in June 2013) shows just...
Interview with RJ Friedlander, CEO of ReviewPro, on Ratings & Reviews for Hotels (MDE70)
Minter Dialogue #70 This interview is with RJ Friedlander, CEO and Chairman of ReviewPro, a sophisticated Ratings & Reviews platform for hotels, helping them to manage their online reputation and improve customer intelligence. RJ has a long history of...
What’s the Best iPhone Case?
I wonder how many times an iPhone is dropped on average? How often do they fall on their sides, front, corner? How frequently do they break (broken down by sex, age...)? Speaking for myself, I drop my iPhone roughly twice a month. Half of the time, it's a fearless...
Big data is dead
Big data is Dead, or Big Data* is really a Big Headache Specifically, for 99% of companies, big data is dead before we even started talking about it. Why? Because it is a vast, vague and unfriendly term for businesses to grapple with. As a core business-building...
To Book Minter!
I’m Minter Dial and I serve my clients by elevating the debate and energy, telling powerful stories and connecting people and ideas. My mission to insert more meaningfulness into our lives and at work. I relish being an engaging professional speaker on leadership, transformation and branding. I’m known for being someone who walks the talk and delivers on or above expectations. I’m the author of four award-winning books, including the second edition of my award-winning book, Heartificial Empathy (April 2023, available in English and French), You Lead published by Kogan Page that won the Business Book Award 2022, and Futureproof (FT-Press/Pearson) that won the Business Book Award 2018. I’m also the producer of the award-winning WWII book and documentary film The Last Ring Home.
My last major published project was Dialogos, Fostering More Meaningful Conversations that was published weekly via Substack, over 79 weeks. I am currently working on a new book, The Avatar Trap.
Most popular posts
-
How do I delete all my photos from Google Photos (in bulk) without deleting my Google account?
-
How to tag someone on LinkedIn if their name doesn’t come up?
-
How to find my scheduled post on LinkedIn?
-
Platform, paddle, pop, padel tennis and pickleball – What’s the difference, which and where to play?
-
Padel Tennis Vocabulary – Glossary of key Spanish Words, Terms, Shots and Insights
-
Press Tab To Search: Tab Shortcut In Chrome Browser Address Bar
-
Arlington Cemetery – Tomb of the Unknowns Jeopardy Question with some Surprising Answers (UPDATED Aug 10, 2015)
-
9 Steps to Write a Great Bio – Short and Sweet Characters
-
Moving to BCC – Great Email Trick (or Habit!)
-
Uniqlo – A well executed glocal Digital and Social Media Marketing strategy
