It is my belief that a company’s Digital IQ – the way it integrates and leverages digital technology to service the business needs – will be a key driver and competitive advantage over the next decade. A 2012 Price Waterhouse Cooper report...
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Is social media right for customer service – The right fit for you?
There are now a good number of brands that have identified social media as a channel for customer service (Best Buy, Starbucks, Dell, Zappos to name a few). First, there was the automation trend. Then there was the outsourcing boom. Now there is the...
In defense of brand blogging – in need of some trust?
USA Today recently wrote up an article about the end of corporate blogging. Refering to a study done by U Mass (Dartmouth) done earlier this year, it said that "...the percentage of companies that maintain blogs fell to 37% in 2011 from 50% in 2010, based on its...
Social Media and the Women’s Forum – The relevance of social media at events
I was recently asked by the Women's Forum to write about the relevance of using social media for their Forum event. Certainly, events and social media are a terrific match. And, for an event that is, by definition, women-centric, social media has even more...
Foursquare case study at Crowne Plaza – how to make geolocalization work for digital marketers
Have you noticed of late the precipitous falloff of activity on Foursquare? If you are a user, I'm going to guess that you -- like me -- have taken the finger off the Foursquare pedal ever since they altered the scoring system. The race for first position has...
Women in social media – Why she makes business sense
Every day, it seems that a new social media site is being born. I don't think that is an exaggeration. So, how to make head or tails of each of them? Sifting through the social media jungle If I were a venture capitalist or perhaps even an investment...
The Double Browser – Why we definitely need two browsers
Why we need two browsers on every computer This is a post especially for those of you who have two accounts on any social media platform, but it actually applies to anytime you have two different accounts on the same service. Here are examples of cases why...
How to improve email marketing and the value of friends online
Getting "social" is not -- or should no longer be -- new news for any self-respecting marketing team. These days, social media is pretty much an ongoing topic at any company café or water cooler, even if the absolute marketing dollars remain paltry for the vast...
The Artist as a parable for the new era of digital marketing
“Out with the old. In with the new.” From the silent film The Artist, this line was “spoken” by the character, Peppy Miller (played by Bérénice Bejo), as she was PRing her new film, “The Beauty Spot,” all...
Interview with Joe Jaffe, Chief Interruptor, Digital Marketer and Innovator
Minter Dialogue #29 This interview is with Joe Jaffe. Joe is the author of three books, including the groundbreaker, "Life after the 30 second spot" (which, when it came out in 2005, I used to pass around to all the top executives to persuade them about the shift in...
To Book Minter!
I’m Minter Dial and I serve my clients by elevating the debate and energy, telling powerful stories and connecting people and ideas. My mission to insert more meaningfulness into our lives and at work. I relish being an engaging professional speaker on leadership, transformation and branding. I’m known for being someone who walks the talk and delivers on or above expectations. I’m the author of four award-winning books, including the second edition of my award-winning book, Heartificial Empathy (April 2023, available in English and French), You Lead published by Kogan Page that won the Business Book Award 2022, and Futureproof (FT-Press/Pearson) that won the Business Book Award 2018. I’m also the producer of the award-winning WWII book and documentary film The Last Ring Home.
My last major published project was Dialogos, Fostering More Meaningful Conversations that was published weekly via Substack, over 79 weeks. I am currently working on a new book, The Avatar Trap.
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